Visual sales pipeline
Move each conversation from new lead to qualified, proposal, and closed without leaving the inbox.
WhatsApp CRM
WhatsApp CRM: sell, measure, and scale from chat
Turn every WhatsApp conversation into a sales opportunity with a visual pipeline, AI replies, and the official WhatsApp Business API.
What is a WhatsApp CRM?
A WhatsApp CRM connects your WhatsApp Business account to a customer management system. Your team can reply from one shared inbox, organize leads in a pipeline, automate follow-ups, and measure every conversation.
Why teams choose Instant Reply
Shared inbox with assignment
Assign chats to specific teammates, add private notes, and keep the full customer history in one place.
AI lead qualification
The AI asks the right questions, identifies buying intent, and hands off qualified leads to your team.
Templates and saved replies
Create fast replies for common questions and use approved WhatsApp templates for compliant campaigns.
Native integrations
Sync contacts and conversations with HubSpot, Pipedrive, Shopify, WooCommerce, Google Sheets, and Zapier.
Real-time reporting
Track response time, close rate, agent performance, and message volume from a single dashboard.
Instant Reply vs. other options
Compare the common ways teams manage WhatsApp sales:
| Feature | Instant Reply | Kommo | WhatsApp Business app |
|---|---|---|---|
| Native generative AI | Included | Paid plugin | No |
| Official WhatsApp Business API | Included | Add-on | No |
| Unlimited agents | From Growth | Top plan only | Limited |
| Priority support | Included | No | |
| Starting price | $49/month annual | $15/user/month | Free* |
*The WhatsApp Business app is free but is not built for multi-agent sales teams, API workflows, or AI automation.
WhatsApp CRM FAQs
Is it legal to use a CRM with WhatsApp?
Yes, when you use compliant WhatsApp Business tooling and respect opt-ins, templates, and messaging windows. Instant Reply is designed around official WhatsApp workflows.
Can my whole team use the same WhatsApp number?
Yes. With the official API, one business number can support multiple agents in a shared inbox.
How long does setup take?
Most teams can connect channels, import contacts, and train the AI from their site or FAQs in under an hour.