The short answer
Instant Reply can send leads from Instagram, WhatsApp and Messenger conversations to HubSpot, Pipedrive, Zoho CRM, Notion or Airtable. HubSpot, Pipedrive and Zoho records are matched by email, then phone. Notion and Airtable get a new row each sync. CRM sync is a Pro plan feature and the 7-day trial includes it. Salesforce is not available yet.
Last verified
Side by side
The differences that matter before you pick: whether a repeat sync updates the same record, and what you set up on the CRM side first.
| Destination | Creates | Finds existing by | Repeat sync | You set up |
|---|---|---|---|---|
| HubSpot | contact | Email first, then phone | Updates the match | Approve OAuth |
| Pipedrive | person | Email first, then phone | Updates the match | Approve OAuth |
| Notion | database page | No matching | Adds another entry | Pick a database |
| Airtable | record | No matching | Adds another entry | Pick a base and table |
| Zoho CRM | contact | Email first, then phone | Updates the match | Approve OAuth |
| Salesforce | Coming soon. Not available to connect. | |||
Instant Reply extracts name, contact details and intent from the chat and saves a lead record. That step happens in the workspace whether or not a CRM is connected.
With a CRM connected and sync switched on, the lead is sent to each connected destination using the field map you chose.
Each customer card shows its latest sync status: pending, success or failed. A failed sync never blocks the conversation or the AI reply.
Current integrations
Live now
Push qualified lead details from Instagram, WhatsApp, and Messenger into HubSpot contacts without copying them by hand.
Live now
Push qualified lead details from Instagram, WhatsApp, and Messenger into Pipedrive people without copying them by hand.
Live now
Push qualified lead details from Instagram, WhatsApp, and Messenger into a Notion database without copying them by hand.
Live now
Push qualified lead details from Instagram, WhatsApp, and Messenger into an Airtable base without copying them by hand.
Live now
Push qualified lead details from Instagram, WhatsApp, and Messenger into Zoho CRM contacts without copying them by hand.
Coming soon
Salesforce support is coming soon. It is not available to connect in the current release.
Plan requirement
Pro is $349 a month, or $3,490 billed yearly. Starter and Growth workspaces cannot connect a CRM. Every new workspace starts a 7-day Pro trial with no card, so you can connect and test a destination first. Meta delivery fees are billed through your own Meta account.
Compare plansFAQ
HubSpot, Pipedrive, Zoho CRM, Notion and Airtable. Salesforce is listed as coming soon and cannot be connected in the current release. No other CRM connectors are live today.
Pro. Starter and Growth workspaces cannot connect a CRM, and the 7-day trial runs on Pro so you can test the connection before choosing a plan. The pricing page lists current prices.
No. It sends selected lead fields (name, email, phone, source), the customer's latest message and a link back to the conversation in Instant Reply. The full message thread stays in the inbox.
Not in HubSpot, Pipedrive or Zoho CRM: each sync looks up an existing record by email, then phone, and updates it. Notion and Airtable are different. Those connectors add a new page or row per sync, so repeat syncs for one person create repeat entries.
Yes. A mapping screen lets you switch fields off or point them at a different destination where the CRM allows it, for example sending the lead source to a note instead of a property. Available destinations differ by CRM, and each CRM page lists them.
No. Every connector is outbound only. Editing a record in your CRM does not change the lead in Instant Reply.
Salesforce is listed as coming soon and is not available to connect yet. There is no HighLevel connector. If you need either, the REST API and signed webhooks let you move lead data to any system yourself.
