AI replies for Instagram, WhatsApp and Messenger DMs.
Save your prices, policies and FAQs once. The AI answers customer DMs from them, and you decide whether replies send on their own, wait for a person, or hand off when a customer asks for one.
- Free to build, 7 days free on yearly
- Draft, hand-off or full-auto modes
- Pause the AI on any thread
Instagram and Messenger from Starter ($59/mo, 10,000 AI replies). WhatsApp from Growth ($129/mo, 35,000 replies). Meta bills WhatsApp message fees to your Meta account.
The short answer
How do AI replies work for Instagram, WhatsApp and Messenger DMs?
Instant Reply writes DM replies from the business facts you save: prices, policies, products and FAQs. You pick the mode: Approval holds each reply as a draft, AI can hand off replies on its own and calls in a person, and Full auto sends everything. Instagram and Messenger start at $59/mo; WhatsApp starts on Growth.
Last verified
Key facts
- Three modes: Approval, AI can hand off (default) and Full auto.
- Draft reply writes options on any thread; you pick, edit and send.
- "Use only my AI Brain" makes the AI ask your team when it has no saved answer.
- AI replies per month: Starter 10,000, Growth 35,000, Pro 100,000.
- Voice notes and images are read before the AI replies.
- Switch the AI off or request a human handoff on one conversation.
Verified capabilities
What AI replies do today
Checked against the dashboard and backend source and the plan data on October 2, 2026. The last row lists what it does not promise.
Swipe the table sideways to see every column.
| Capability | How it works today | Plans |
|---|---|---|
| Three reply modes | The Brain, AI Replies tab, "How much control does the AI have?": Approval (the AI drafts and a human approves before anything sends), AI can hand off (the default: the AI replies and can loop in a human) and Full auto (the AI replies on its own). | All plans |
| Held drafts in Approval mode | In Approval mode the reply is saved but not sent. The thread shows an "Awaiting approval" badge and a support ticket opens so someone looks at it. Release a held draft by replying in the thread; there is no one-click approve button in the inbox today. | All plansNo approve button yet |
| Draft reply on any thread | The Draft reply button writes options from the conversation and your saved business facts: four for a sales thread (direct next step, consultative, objection handling, booking path) or two for a support thread. Pick one, edit it, then send. Nothing sends until you press send. | In the inbox |
| Pause the AI per conversation | The Auto AI replies switch on a thread turns the AI off for that conversation only. Request human handoff stops AI sends in the thread and routes it to a teammate. | All plans |
| Answers from your own facts | Replies draw on your AI Brain (products, prices, policies, FAQs). Turn on "Use only my AI Brain" and the AI asks your team to take over when it has no saved answer instead of guessing. | All plans |
| Voice notes and images | The AI reads customer voice notes and images before it replies. | Starter, Growth and Pro |
| Monthly AI reply allowance | Starter 10,000, Growth 35,000, Pro 100,000 AI replies a month. Add-on packs are listed on the pricing page. | 10,000 / 35,000 / 100,000 |
| Channels | Instagram DMs and Messenger on Starter (1 seat). WhatsApp and Telegram start on Growth ($129/mo, 5 seats). | WhatsApp: Growth and Pro |
| Guaranteed outcomes | The AI does not guarantee a sale, a booking or a correct answer to every question. Review replies in the first weeks, and keep refunds, medical, legal and pricing exceptions with a person. | Not available |
Best fit
Match the mode to the risk of the question.
Start in Approval or hand-off mode, read the first weeks of replies, then loosen it for the questions the AI gets right.
Best fit
Teams that answer the same price, availability, delivery and booking questions across Instagram, Messenger and WhatsApp DMs.
Use Approval mode first
When a reply affects money, refunds, medical or legal advice, or a complaint. Held drafts wait for a person.
Not a fit
Teams that want to script every branch of a conversation by hand, or that need guaranteed wording on every message.
How it works
How It Works
Save the facts your team uses
Add products, prices, policies and answers to your AI Brain, choose a tone, and test replies before connecting a live channel.
Choose how much control the AI has
Approval holds replies as drafts. AI can hand off replies on its own and calls in a person. Full auto replies on its own.
Step in on any thread
Press Draft reply for options, turn Auto AI replies off for one conversation, or request a human handoff.
Why teams choose it
What you control
The settings that decide whether the AI helps or gets in the way.
Answers from your own facts
Replies use the facts in your AI Brain. With "Use only my AI Brain" on, a missing answer goes to your team.
Drafts you pick from
Draft reply writes four options on a sales thread and two on a support thread. You edit before sending.
A switch on every thread
Turn the AI off for one conversation, or request a human handoff that routes it to a teammate.
A reply allowance you can see
Each plan includes a monthly number of AI replies, listed on the pricing page.
Best fit
Perfect for teams that move fast in DMs.
Price questions
Scenario
A prospect asks what the WhatsApp plan costs. The AI answers from the prices you saved and asks one follow-up question.
Outcome
Opening hours and delivery
Scenario
The same hours and delivery questions arrive every day. The AI answers them, and anything outside your saved answers goes to your team.
Outcome
Sensitive requests
Scenario
A customer asks for a refund. In Approval mode the reply waits as a draft and a ticket opens for a person.
Outcome
The difference
Why Switch?
Without Instant Reply
With Instant Reply
Common questions
Can an AI reply to Instagram DMs automatically?
Yes. Instant Reply connects to Instagram DMs and the AI can answer customer messages on its own using the business facts you saved. Instagram and Messenger are included from Starter ($59/mo). You choose how much freedom it has: Approval, AI can hand off, or Full auto.
Can I review AI replies before they send?
Yes, in two ways. Set the mode to Approval and the AI saves each reply as a draft marked "Awaiting approval" instead of sending it. Or keep the AI at hand-off and use Draft reply on a thread to write options you pick, edit and send yourself. The inbox has no one-click approve button for held drafts yet.
What does the AI do when it does not know the answer?
With "Use only my AI Brain" on, it asks your team to take over when no saved answer matches. Replies also pass grounding checks, and in hand-off mode the AI can open a human handoff and a ticket. It can still be wrong, so test it with real questions before you turn on Full auto.
Can I stop the AI on one conversation?
Yes. The Auto AI replies switch on a thread stops the AI for that conversation, and Request human handoff routes the chat to a teammate. Other conversations keep their settings.
Does the AI work on WhatsApp and Messenger too?
Yes. The same reply settings apply across channels. Instagram and Messenger come with Starter, and WhatsApp and Telegram start on Growth ($129/mo). Meta bills WhatsApp message fees to your Meta account.
How many AI replies do I get each month?
Starter includes 10,000 AI replies a month, Growth 35,000 and Pro 100,000. Extra reply packs are sold as add-ons. Building and testing your AI is free, and yearly plans start with a 7-day free trial.
Is this different from a flow builder?
Yes. A flow builder asks you to draw every branch in advance. Here you give the AI your facts and tone, and it answers the question the customer actually asked. The no-flow-builder page explains where rules still exist.
Related reading
- AI replies without a flow builderWhat you configure instead of drawing conversation branches.
- Automate Instagram DM replies without sounding like a robotTone and wording choices for automated DM replies.
- ManyChat compared with AI Instagram agentsRule-based flows next to AI replies, with when each fits.
- Plan limits and AI reply allowancesStarter, Growth and Pro, with add-on reply packs.
Related features
Features that work with this one
Each page below covers the next step in the same workflow, with its own plan limits and a list of what it does not do.
Next
Shared inbox
See every DM in one place.
Next
AI sales assistant
Answer from your offer, tag lead temperature, and book calls on Pro.
Next
AI customer support
Resolve routine questions and escalate edge cases with context.
Next
Follow-up automation
Up to 3 timed nudges inside the 24-hour window (Growth and Pro).
Next
No flow builder
AI replies from your saved facts, with no flow canvas to maintain.
Next
WhatsApp AI chatbot
Handle routine WhatsApp questions automatically.
Try the AI on your own questions.
Start the 7-day trial, save your facts, and read the replies in Approval mode before you let anything send.
An interactive read-only demo, and plan limits in plain English.