Industry Solution
DM automation for med spas: answer pricing questions after hours
Every weekend DM you miss is a Botox booking the next clinic gets.
You handle the procedures. We handle the after-hours inquiry volume.
7-day Pro trial · No card required
The short answer
Instant Reply answers med spa DMs on Instagram and, on Growth, WhatsApp from the treatment menu and price ranges you write. It is not a clinician: you instruct it to send medical questions to staff. On Pro it can check Google Calendar and book a consultation. Keep health details out of automated replies.
Last verified
Where to focus in the interactive demo
After-hours price question
Handoff of a clinical question
Booking a consultation
Key facts
- Answers come from your treatment menu and price ranges.
- Medical and clinical questions are meant to go to staff.
- Google Calendar booking is Pro only.
How a conversation runs
- 1
DM arrives
"How much is lip filler?" on Instagram at 10pm.
- 2
AI answers from your menu
It gives the range you wrote, and states what needs a consultation.
- 3
Medical questions escalate
Questions about suitability, side effects or medication go to staff. Write that rule into your instructions and test it.
- 4
Book or nudge
On Pro it books a consult via Google Calendar. On Growth and above a no-reply follow-up can nudge up to three times inside the 24-hour window.
Which plan you need for this
Plan requirements checked against the product code. Meta's own WhatsApp fees are billed to your Meta account and are not in these prices. See pricing for limits.
| Capability | Starter$59/mo | Growth$129/mo | Pro$349/mo |
|---|---|---|---|
| Instagram DMsOn every plan, including Free. | Included | Included | Included |
| WhatsApp (official Meta API)Growth and above. Meta's own message fees are billed to your Meta account. | Not included | Included | Included |
| AI replies from your knowledge baseAllowance per month: Starter 10,000, Growth 35,000, Pro 100,000. | Included | Included | Included |
| Human handoff and ticketsUncertain or flagged conversations go to a person. | Included | Included | Included |
| No-reply follow-upsUp to 3 nudges, each 1 to 23 hours apart, and only inside the 24-hour reply window. Off until you create the rule. | Not included | Included | Included |
| Calendar bookingGoogle Calendar: checks real free slots and books. Calendly: shares your link. | Not included | Not included | Included |
| CRM syncHubSpot, Pipedrive, Zoho, Notion, Airtable. One-way. | Not included | Not included | Included |
Break-even check
Not a forecast. This only divides the Pro plan price by what one customer is worth to you. Change the numbers to your own.
Common pain points
- Missed weekend DMs mean lost consultation bookings.
- Staff are with patients and can't reply instantly.
- Pricing questions repeat all day.
What the product helps with
- Fast answers about treatments, ranges and policies.
- Consultation booking on Pro with Google Calendar.
- Follow-ups on Growth and above for quiet inquiries, within the 24-hour window.
Questions from medical spas & aesthetics
Can the AI answer pricing for Botox, fillers and laser?
It quotes the ranges in your knowledge base. Put only ranges you are happy to publish there, and tell it to hand over anything else.
Will it book consultations?
On Pro with Google Calendar, yes: it offers real free slots, books the one chosen and sends a ten-minute reminder DM. On lower plans, booking goes to a person.
How does it handle medical questions?
You instruct it to route them to staff, and you can review drafts before they send. Test with the red-team pack before going live.
Does it work on weekends?
Yes, replies are not limited to business hours. Follow-ups only run inside the 24-hour reply window.
Does it work for a solo aesthetician?
Yes. Starter covers Instagram and Messenger with one seat; upgrade when you need WhatsApp or booking.
When to skip us
If you already run a long waitlist, lead recovery may not be your priority. Do not treat the inbox as a patient record.
What it does not do
- It is not a medical device or a patient record. Don't put health details in replies.
- It does not integrate with practice-management software.
Further reading
- Booking handoff. What the calendar connection does and where a person steps in.
- Smart follow-ups. How no-reply nudges are timed and stopped.
- How to review an AI draft reply. The approve-before-send workflow.
- WhatsApp sales bot red-team test pack. Tests to run before the AI talks to customers.
Related solutions
See it in context
Open the interactive demo, compare plans, or talk to the team.