Lead routing software that scores intent and keeps the team aligned.
Use clear rules to send high-intent DM leads to the right next action. Keep routing, qualification, and handoff attached to the conversation instead of the rep's memory.
Included on every Business plan — flat $59, $129, or $349/mo, no per-route or per-rule fee as your team scales.
Routing rules
Score, trigger, and move the lead
Signal
Pricing request from Instagram
Score: 82, objection: team approval
Rule
Pricing intent
If score is 70 or higher, assign to the closer and mark the lead ready.
Rule
Support case
If the objection is a service issue, keep the thread with the support queue.
Next action
What the system should do now
High-intent leads get assigned immediately instead of waiting for manual triage.
Stage changes happen alongside the routing rule, not after someone remembers to update them.
Unclear messages stay with the team instead of being routed blindly.
The short answer
Lead routing software scores inbound DMs by intent and sends each lead to the right rep, region, or product owner automatically. InstantReply reads every Instagram, WhatsApp, and Messenger message, tags intent and qualification signals, and applies routing rules in seconds. High-intent buyers jump the queue; low-intent leads enter a nurture sequence. Built so the right human picks up before the lead cools.
Key facts
- High-intent leads go to the right owner fast.
- Support and sales can use different routing rules.
- Unclear messages stay with humans.
How it works
How It Works
Detect the right signals
Pricing questions, objections, and stage changes can all trigger routing rules without anyone sorting messages manually.
Apply a score or threshold
Hot leads, warm leads, and support cases can follow different paths based on the rules you set.
Route the lead and keep context
The conversation moves to the next person or stage, and the full thread stays attached for the handoff.
Why teams choose it
Why routing rules matter
They keep the right lead moving without turning the team into a manual sorting service.
High-intent leads get attention first
Clear thresholds help the team spend time on the leads that are most likely to convert, not the ones still browsing.
Qualification happens on time
The system can score and route conversations the moment the signals appear instead of waiting for a rep to notice them.
Rules stay consistent across reps
Everyone works from the same routing logic, so qualification does not depend on who is online when the DM lands.
Edge cases still go to humans
When the signal is unclear, the conversation stays with the team and does not get forced through automation.
Best fit
Perfect for teams that move fast in DMs.
Pricing requests
Scenario
A prospect asks about cost on Instagram. The routing rule marks the lead hot and sends it to the closer right away.
Outcome
Service escalations
Scenario
A customer message is actually a service issue. The thread stays with support instead of polluting the sales queue.
Outcome
Booked-call handoff
Scenario
A lead books a call. The routing rule moves it into the next stage and lets the pipeline workflow take over.
Outcome
The difference
Without vs With routing
Without Instant Reply
With Instant Reply
FAQ
Common Questions
Related features
See the next step in the workflow.
These pages pick up where this one leaves off, so buyers can move through the product without jumping between unrelated claims.
Ready when you are
Route the right lead to the right next step.
Use scoring and routing rules to keep DM leads moving without making the team sort the inbox by hand.
10-day Pro trial, interactive read-only demo, and plan limits in plain English.