Turn qualified DM leads into a visible pipeline.
Move leads through stages, trigger workflow actions when stage changes happen, and spot stuck deals before they drift out of the process.
Included on every Business plan — flat $59, $129, or $349/mo, unlimited deals and contacts, no per-pipeline fee.
Pipeline board
Stages, stuck leads, and forecast value
New
Maria - Instagram DM
Score 74 - Pricing
Qualified
Sara - WhatsApp
Book follow-up
Negotiation
StuckOmar - Messenger
Stuck 3 days
Forecast
$48k
Stuck leads
3
Active workflows
7
The short answer
Sales pipeline management software for DM teams shows every qualified lead, the current stage, and the next action in one view. Instant Reply moves its inbox pipeline between stages based on conversation signals, triggers follow-up workflows when stages change, and surfaces stuck deals before they go stale. On Pro, mapped lead details can push to HubSpot or Pipedrive contacts, but external CRM stages and full message histories are not mirrored back and forth.
Key facts
- Stages mirror the real conversation state.
- Stalled deals are surfaced early.
- Stage changes can trigger workflow actions.
How it works
How It Works
Move qualified leads into the board
As soon as a lead is ready, it lands in the right stage so the team can see where revenue is actually sitting.
Trigger actions when the board changes
Stage changes can fire the next follow-up, notify the team, or hand the lead into the next workflow automatically.
Spot what is stuck
Leads that sit too long are surfaced quickly so the team can intervene before the opportunity gets stale.
Why teams choose it
Why pipeline management belongs in the DM workflow
A board is only useful if it reflects the conversations that are actually moving toward revenue.
See where deals really are
The board turns scattered DMs into stage-based pipeline visibility, which makes prioritization much easier.
Catch stalls earlier
Stuck leads are obvious, so the team can step in before the thread goes cold or the handoff gets lost.
Keep workflow actions tied to stage
When a lead moves, the next step can move with it instead of living in a separate tool or someone's memory.
Forecast from actual lead state
The pipeline view gives you a defensible forecast because it is based on leads that are already in motion.
Best fit
Perfect for teams that move fast in DMs.
Booked calls
Scenario
A lead books a call in DMs. The pipeline moves them into the next stage and the team can see the deal in the board right away.
Outcome
Quote-to-close motion
Scenario
A quote sits unanswered for a few days. The board shows the deal as stuck so a rep can intervene before it disappears.
Outcome
Weekly review
Scenario
Managers open the board to see stage counts, stuck deals, and forecast value instead of hunting through random conversation logs.
Outcome
The difference
Without vs With pipeline management
Without Instant Reply
With Instant Reply
FAQ
Common Questions
Related features
See the next step in the workflow.
These pages pick up where this one leaves off, so buyers can move through the product without jumping between unrelated claims.
Ready when you are
Make the pipeline visible before the deal disappears.
Track the stage, trigger the next step, and keep the team focused on the leads that are actually moving.
10-day Pro trial, interactive read-only demo, and plan limits in plain English.