What features does Instant Reply include?
A shared inbox for Instagram, Messenger and WhatsApp, AI replies with Approval, hand-off and Full auto modes, lead capture and a Customers page, handoff routing, follow-ups, appointment booking, review requests, a pipeline board, CRM sync, conversation analytics and a website chat widget. Which ones you get depends on the plan.
Which Instant Reply feature should a new team start with?
Start with the shared inbox and AI replies in Approval mode, so you read every reply before it sends. Add follow-ups and review requests on Growth, and calendar booking and CRM sync on Pro, once the replies look right.
Does Instant Reply work for WhatsApp as well as Instagram?
Yes. Instagram and Messenger come with Starter ($59/mo). WhatsApp and Telegram start on Growth ($129/mo). All channels share one inbox, and Meta bills its WhatsApp message fees to your Meta account.
Which plan has CRM sync and calendar booking?
Pro ($349/mo). Starter and Growth do not include either. CRM sync pushes leads one way to HubSpot, Pipedrive, Notion, Airtable or Zoho; Salesforce is coming soon.
How many teammates can use it?
Starter has 1 seat, Growth 5 seats and Pro unlimited seats. There is no per-seat fee. Every teammate can open every conversation.