Conversation analytics for Instagram, WhatsApp and Messenger.
See activity, lead funnel, AI against teammate replies and channel mix over 7, 30 or 90 days, plus the questions customers repeat. Growth and Pro add reply times and workload.
- Set up in minutes
- Review before anything sends
Basic analytics on every plan. Advanced analytics on Growth ($129/mo) and Pro ($349/mo).
The short answer
What does conversation analytics show for a DM team?
The Analytics page shows activity, lead funnel, lead attention, AI against teammate replies and channel mix over 7, 30 or 90 days, plus the questions customers ask most. On Growth and Pro the Performance tab adds median first-reply time, the share replied to within 5 minutes and the longest-waiting chats.
Last verified
Key facts
- Overview: Activity, Lead funnel, Lead attention, Reply mix, Channel mix.
- Ranges: 7, 30 and 90 days.
- Common questions link to the AI Brain.
- Performance tab: Growth and Pro.
- No exports or report builder.
Verified capabilities
What analytics shows today
Checked against the dashboard source and plan data on October 2, 2026. The last two rows list what it does not do.
Swipe the table sideways to see every column.
| Capability | How it works today | Plans |
|---|---|---|
| Overview | Cards for Activity, Lead funnel, Lead attention, Reply mix (AI against teammate replies) and Channel mix, over 7, 30 or 90 days. | All plans |
| Common questions | A ranked list of the questions customers ask most, with an Add answers link to the AI Brain so the AI learns them. | All plans |
| Performance tab | Median first-reply time, the share of chats replied to within 5 minutes, AI against teammate replies and the longest-waiting conversations, plus each teammate's assignments, queue time and missed targets when routing assigns chats. | Advanced analytics: Growth and Pro |
| AI Revenue Impact | An estimate of time and labor saved by AI replies, calculated from your AI reply count and assumptions you can edit (minutes per reply and hourly cost). It is an estimate from those assumptions, not measured revenue. | Estimate |
| Exports and custom reports | There is no report builder, scheduled report or CSV export on the Analytics page. | Not available |
| Email, SMS and call analytics | Analytics covers Instagram, Messenger and WhatsApp conversations only. | Not available |
Best fit
Use it to find slow replies and repeat questions.
It reports on the conversations you already have.
Best fit
Managers who want reply times, AI against human share and the questions that keep coming up.
Plan note
Reply-time and teammate metrics are on the Performance tab, listed under Growth and Pro.
Pick something else if
You need custom reports, scheduled emails or exports.
How it works
How It Works
Pick a range
Choose 7, 30 or 90 days on the Analytics page.
Read the cards
Check activity, lead funnel, reply mix and channel mix. Open Performance for reply times on Growth and Pro.
Fix the gaps
Use Common questions to add answers to the AI Brain.
Why teams choose it
What you can act on
Numbers tied to things you can change.
AI against human replies
Reply mix shows how many replies the AI sent and how many teammates sent.
Reply speed
Median first-reply time and the share replied to within 5 minutes.
Repeat questions
Common questions rank what customers ask most and link to the AI Brain.
Channel mix
See how conversations split across Instagram, Messenger and WhatsApp.
Best fit
Perfect for teams that move fast in DMs.
Weekly review
Scenario
A manager opens Performance, checks the share replied to within 5 minutes, and looks at the longest-waiting chats.
Outcome
Teach the AI
Scenario
Common questions shows a question asked again and again. The team adds an answer to the AI Brain.
Outcome
Where leads drop
Scenario
Lead funnel and Lead attention show where leads stall so the team follows up.
Outcome
The difference
Why Switch?
Without Instant Reply
With Instant Reply
Common questions
What does conversation analytics show?
The Overview shows activity, lead funnel, lead attention, reply mix and channel mix for 7, 30 or 90 days, plus your most common customer questions. The Performance tab adds reply times and teammate workload on Growth and Pro.
Which reply-time numbers do I get?
Median first-reply time and the share of chats replied to within 5 minutes, on the Performance tab. It also splits replies between the AI and teammates and lists the longest-waiting conversations.
Can I see which questions customers repeat?
Yes. Common questions ranks them by count and links to the AI Brain, where you can add an answer so the AI handles them.
Does it measure revenue?
Not directly. AI Revenue Impact estimates time and labor saved from your AI reply count and the assumptions you set. Deal values and a stage-weighted forecast live on the pipeline page.
Which plan includes analytics?
Basic analytics comes with every plan. Advanced analytics with channel breakdown, team metrics and lead funnel is listed on Growth ($129/mo) and Pro ($349/mo); Starter ($59/mo) has basic analytics.
Related features
Features that work with this one
Each page below covers the next step in the same workflow, with its own plan limits and a list of what it does not do.
Find out where replies slow down.
Start the 7-day trial and open the Analytics page after your first conversations.
An interactive read-only demo, and plan limits in plain English.