Industry Solution
Messaging automation for appointment-based local businesses
You run appointments. Your leads come through DMs. This is how you stop losing them.
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The short answer
Instant Reply gives appointment businesses one shared inbox for Instagram, Messenger and, on Growth, WhatsApp. The AI answers price, hours and location questions from your material. Google Calendar booking is a Pro feature, and review requests go out after your team marks a visit complete on Growth or above.
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Where to focus in the interactive demo
Shared inbox by channel
AI answer drafted from your price list
Marking a conversation complete to trigger a review request
Key facts
- Instagram and Messenger work from the Starter plan; WhatsApp from Growth.
- Review requests send after you mark a conversation complete, not automatically after a visit.
- Calendar booking (Google Calendar) is Pro only.
How a conversation runs
- 1
Inquiry arrives
On Instagram or Messenger (Starter and up) or WhatsApp (Growth and up).
- 2
AI answers the routine part
Prices, hours, location and policies come from the knowledge base you write.
- 3
Booking
On Pro with Google Calendar, the AI offers real free slots and books the one the customer picks. With Calendly it shares your booking link.
- 4
Review request
On Growth and above, mark the conversation complete and a review request goes out after the delay you set (1, 4 or 24 hours), if the customer's last message is under 24 hours old.
Which plan you need for this
Plan requirements checked against the product code. Meta's own WhatsApp fees are billed to your Meta account and are not in these prices. See pricing for limits.
| Capability | Starter$59/mo | Growth$129/mo | Pro$349/mo |
|---|---|---|---|
| Instagram DMsOn every plan, including Free. | Included | Included | Included |
| MessengerStarter and above. | Included | Included | Included |
| WhatsApp (official Meta API)Growth and above. Meta's own message fees are billed to your Meta account. | Not included | Included | Included |
| AI replies from your knowledge baseAllowance per month: Starter 10,000, Growth 35,000, Pro 100,000. | Included | Included | Included |
| No-reply follow-upsUp to 3 nudges, each 1 to 23 hours apart, and only inside the 24-hour reply window. Off until you create the rule. | Not included | Included | Included |
| Review requestsSent after your team marks a conversation complete, if the customer's last message is under 24 hours old. | Not included | Included | Included |
| Calendar bookingGoogle Calendar: checks real free slots and books. Calendly: shares your link. | Not included | Not included | Included |
Break-even check
Not a forecast. This only divides the Growth plan price by what one customer is worth to you. Change the numbers to your own.
Common pain points
- Leads ask about price, availability and directions across several apps.
- Front-desk staff lose context when booking, quoting and follow-up happen in different tools.
- Review requests slip because nobody owns the message after the visit.
What the product helps with
- Routine questions answered from your price list and hours.
- A person handles quotes and edge cases.
- A review request follows once you mark the appointment complete.
Questions from local service teams
Which plan does a small salon or studio need?
Starter ($59/month) covers Instagram and Messenger with one seat. Add Growth ($129/month) for WhatsApp, follow-ups and review requests, or Pro ($349/month) for calendar booking and CRM sync.
Does the AI actually book appointments?
On Pro with Google Calendar connected, yes: it offers real open slots and creates the event when the customer picks one. With Calendly it only shares your link. On other plans it hands booking to a person.
When do review requests send?
After a team member marks the conversation complete or resolved, following the delay you chose. They are skipped if the customer has been silent for more than 24 hours or the sentiment was negative.
Can the AI quote prices?
It quotes what is in your knowledge base. If a price is not there, it should hand the question to your team.
What if a customer wants to speak to a person?
The conversation is handed off to your team with the thread attached, and automated follow-ups for it stop.
When to skip us
If you only get a handful of messages each week, the native Instagram and WhatsApp inboxes are probably enough.
What it does not do
- No deposit or payment collection is built into booking.
- Google Calendar bookings get a single reminder DM ten minutes before. Longer reminder sequences are not built in.
Further reading
- Booking handoff. What the calendar connection does and where a person steps in.
- Review automation. When review requests send.
- Getting more Google reviews with automated messages. Wording and timing for review requests.
- Shared inbox. One team view for Instagram, WhatsApp and Messenger.
Related solutions
See it in context
Open the interactive demo, compare plans, or talk to the team.