Solutions / Real Estate Agents & Teams
AI lead replies for real estate agents on Instagram and WhatsApp
The first agent to reply wins the showing. That is the whole job.
A buyer who doesn't hear back messages the next listing instead. Reply first, ask your questions, hand over the real ones.
- Build and test your own AI free
- 7-day free trial on yearly plans. Card at checkout, nothing charged until day 8
- Instagram, Messenger and WhatsApp in one inbox
The short answer
Instant Reply replies to Instagram and WhatsApp inquiries as they land, answers listing questions from the details you provide, and asks the qualifying questions you set, such as budget and timeline. Warm and hot leads show up in Customers. WhatsApp needs Growth; CRM sync and calendar booking need Pro.
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Where to focus in the interactive demo
First reply to a listing question
Qualifying questions
Lead scoring in Customers
Key facts
- You decide the qualifying questions in your instructions.
- Leads are scored cold to very hot and listed in Customers on Growth and above.
- Showing booking through Google Calendar is Pro only.
How a conversation runs
- 1
Inquiry lands
"Is the Marina flat still available?" on Instagram or WhatsApp.
- 2
AI replies with your listing data
Only what you put in the knowledge base; availability you haven't provided goes to you.
- 3
It asks your qualifying questions
Budget, timeline and financing, if you instruct it to.
- 4
You step in
Hot leads appear in Customers; on Pro they sync one-way to your CRM and the AI can book a showing slot.
Which plan you need for this
Plan requirements checked against the product code. Meta's own WhatsApp fees are billed to your Meta account and are not in these prices. See pricing for limits.
Swipe the table sideways to see every column.
| Capability | Starter$59/mo | Growth$129/moRecommended | Pro$349/mo |
|---|---|---|---|
| Instagram DMsOn every plan, including Free. | Included | Included | Included |
| WhatsApp (official Meta API)Growth and above. Meta's own message fees are billed to your Meta account. | Not included | Included | Included |
| AI replies from your knowledge baseAllowance per month: Starter 10,000, Growth 35,000, Pro 100,000. | Included | Included | Included |
| Lead capture and scoringLead temperature scoring is listed from Growth. | Not included | Included | Included |
| No-reply follow-upsUp to 3 nudges, each 1 to 23 hours apart, and only inside the 24-hour reply window. Off until you create the rule. | Not included | Included | Included |
| Calendar bookingGoogle Calendar: checks real free slots and books. Calendly: shares your link. | Not included | Not included | Included |
| CRM syncHubSpot, Pipedrive, Zoho, Notion, Airtable. One-way. | Not included | Not included | Included |
Break-even check
Not a forecast. This only divides the Growth plan price by what one customer is worth to you. Change the numbers to your own.
Try it on your own real estate agents & teams DMs.
Build and test your own AI free. 7-day free trial on yearly plans. Card at checkout, nothing charged until day 8.
Common pain points
- A slow first reply to an Instagram DM or portal lead loses it.
- Qualifying low-intent inquiries takes hours.
- Follow-ups are inconsistent.
What the product helps with
- Instant first reply with listing details you provide.
- Budget and timeline questions asked before you step in.
- Quiet leads nudged up to three times within the 24-hour window.
Questions from real estate agents & teams
Will the AI pretend to be me?
It replies in the tone you set. You can keep replies in draft so you approve each one before it sends.
How does it qualify a lead?
It asks the questions in your instructions, such as budget and timeline. Conversations are scored cold, warm, hot or very hot on Growth and above.
Does it answer "is this still available?"
It answers from the listing information you provide. On Pro with Google Calendar it can offer open showing slots.
What happens if a lead goes quiet?
A no-reply follow-up can nudge up to three times, spaced 1 to 23 hours apart, and only while the customer's last message is under 24 hours old. It does not run on a 3-day or 7-day cadence.
Does it sync to my CRM?
On Pro, one-way to HubSpot, Pipedrive, Zoho, Notion or Airtable.
When to skip us
If you handle only a few commercial deals a year, manual handling fits better.
What it does not do
- No MLS or portal integration.
- It cannot know live availability unless you keep the knowledge base current.
Further reading
- Lead capture. How conversations become scored leads.
- How to set up smart follow-ups. Step-by-step rule setup.
- Instagram DM sales strategy. Qualifying leads in DMs.
- CRM integrations. Which CRMs connect and what each one receives.
Related solutions
Instant Reply for High-Ticket Coaches & Agencies
Your DMs are your sales floor. A generic bot reply kills the deal. Draft in your voice, qualify, and move the lead toward a call.
Open solutionInstant Reply for UAE, Saudi, and Middle East businesses
WhatsApp is how the Middle East does business. Reply in Arabic or English, using your AED or SAR prices.
Open solutionSee it in context
Open the interactive demo, compare plans, or talk to the team.
7-day free trial on yearly plans. Card at checkout, nothing charged until day 8. Questions first? Contact the team from the footer.