Industry Solution
DM setter automation for coaches who sell high-ticket offers
You didn't build a $5k offer to spend your nights typing "here's the price" into Instagram.
Your DMs are your sales floor. A generic bot reply kills the deal. Draft in your voice, qualify, and move the lead toward a call.
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The short answer
Instant Reply replies to Instagram and WhatsApp DMs in the tone you set, asks your qualifying questions, and sends your booking link or, on Pro, books through Google Calendar. It is a first-reply assistant, not a replacement for your sales call. Instagram-only coaches can start on Starter or Creator.
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Where to focus in the interactive demo
Tone-matched drafting
Qualification then booking link
Quiet-lead follow-up
Key facts
- Replies follow the tone and objection guidance you configure.
- Comment-to-DM automations can start the conversation.
- Creator ($15/mo) is Instagram-only; Starter adds Messenger.
How a conversation runs
- 1
A comment or DM starts it
A comment-to-DM automation or a direct message begins the thread.
- 2
AI qualifies
It asks the questions you wrote and handles common price and fit questions.
- 3
Book the call
It shares your booking link; on Pro with Google Calendar it can offer real slots.
- 4
Nudge quiet leads
Growth and above: up to three follow-ups inside the 24-hour window.
Which plan you need for this
Plan requirements checked against the product code. Meta's own WhatsApp fees are billed to your Meta account and are not in these prices. See pricing for limits.
| Capability | Starter$59/mo | Growth$129/mo | Pro$349/mo |
|---|---|---|---|
| Instagram DMsOn every plan, including Free. | Included | Included | Included |
| AI replies from your knowledge baseAllowance per month: Starter 10,000, Growth 35,000, Pro 100,000. | Included | Included | Included |
| Review drafts before they sendYou can keep replies in draft for a person to approve. | Included | Included | Included |
| No-reply follow-upsUp to 3 nudges, each 1 to 23 hours apart, and only inside the 24-hour reply window. Off until you create the rule. | Not included | Included | Included |
| Calendar bookingGoogle Calendar: checks real free slots and books. Calendly: shares your link. | Not included | Not included | Included |
Break-even check
Not a forecast. This only divides the Growth plan price by what one customer is worth to you. Change the numbers to your own.
Common pain points
- Setters are expensive to hire and manage.
- DMs fill with unqualified "how much?" questions.
- Leads cool off before anyone books.
What the product helps with
- First reply in your voice
- Qualification questions you write
- Booking link or calendar booking
Questions from high-ticket coaches & agencies
Does it sound like me?
You set tone and give it your offer details. Keep drafts on at first and edit what it writes.
Can it book calls?
It can share your booking link. With Pro and Google Calendar connected it checks open slots and books.
What plan do I need?
Creator ($15/mo) or Starter ($59/mo) for Instagram. Growth ($129/mo) adds WhatsApp and follow-ups.
What about leads that go quiet?
On Growth and above, up to three nudges inside the 24-hour reply window.
Does it replace a setter?
It handles first replies and routine questions. A person should still own the sales conversation.
When to skip us
If your sales are low-ticket and fully automated with no DM conversation, a shared inbox adds little.
What it does not do
- It does not run your sales call or close the deal.
- No multi-day nurture sequence in DMs; that sits outside the 24-hour window.
Further reading
- Instagram DM sales strategy. Qualifying leads in DMs.
- How to review an AI draft reply. The approve-before-send workflow.
- How to set up smart follow-ups. Step-by-step rule setup.
- Instant Reply for creators. The $15 Instagram-only plan.
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