An AI sales assistant for Instagram, WhatsApp and Messenger DMs.
Save your offer, prices and policies. The AI answers buyers from them, asks the qualifying question, tags the lead, and on Pro books the call. A person can take over at any point.
Instagram and Messenger from Starter ($59/mo). WhatsApp from Growth ($129/mo). Calendar booking on Pro ($349/mo). Meta bills WhatsApp message fees to your Meta account.
The short answer
What does an AI sales assistant do in your DMs?
Instant Reply's AI sales assistant answers Instagram, Messenger and WhatsApp DMs from the offer details you saved, asks qualifying questions, and tags each lead with a stage and temperature. On Pro it books calls through Google Calendar or Calendly. Customers who ask for a person get one, and Approval mode lets you check replies first.
Last verified
Key facts
- Elite Sales Framework guidance is applied to replies on Starter, Growth and Pro.
- Lead stage and cold, warm, hot or very hot temperature appear on each thread.
- The AI reads voice notes and photos before replying.
- Calendar booking inside the DM is a Pro feature.
- Approval mode holds replies as drafts; handoff works on every plan.
Verified capabilities
What the sales assistant does today
Checked against the product source code and plan data on October 2, 2026. The last row lists what it does not do.
| Capability | How it works today | Plans |
|---|---|---|
| Sales guidance in every reply | The Elite Sales Framework adds short directives to the AI's prompt: label the customer's concern, ask one calibrated question, answer price objections. It is a prompt layer, not a script. | Starter, Growth and Pro |
| Lead stage and temperature | Each conversation carries a lead stage you can change, and a temperature of cold, warm, hot or very hot, shown at the top of the thread. | All plans |
| Voice notes and photos | The AI reads a buyer's voice note and describes a photo, then replies using both as context. | Starter, Growth and Pro |
| Booking inside the DM | With Google Calendar connected and Booking handoff set up in Automations, the AI offers open slots, confirms the one the buyer picks, and handles reschedules. With Calendly connected it sends the Calendly booking or reschedule link; Calendly confirms the time. | Pro |
| Human handoff | A customer who asks for a person gets one. In AI can hand off mode the AI can also call in a teammate on its own judgment; in Approval and Full auto modes it hands off only when the customer asks or your escalation keywords match. | All plans |
| Review before sending | Approval mode saves each reply as a draft marked Awaiting approval instead of sending it, and the Draft reply button writes options you edit and send yourself. | All plans |
| Channels | Instagram and Messenger from Starter ($59/mo). WhatsApp and Telegram from Growth ($129/mo). Calendar booking and CRM sync need Pro ($349/mo). | WhatsApp: Growth and Pro |
| Closing the sale for you | It does not negotiate custom quotes, promise discounts, or guarantee a conversion. Those stay with your team. | Not available |
Best fit
Use it for repeatable sales questions, not final decisions.
The assistant moves a buyer from question to next step. A person closes anything that needs judgment.
Best fit
Coaches, clinics, agencies and shops that get the same price and availability questions in DMs every day.
Add a person for
Custom quotes, discounts, contracts and refunds. Use Approval mode until you trust the replies.
Pick something else if
You want to script every branch by hand, or need a phone-call dialer. This is a DM tool.
How it works
How It Works
Save your offer
Add products, prices, policies and answers to your AI Brain and choose a tone.
Let it qualify and answer
The AI replies, asks one qualifying question, reads voice notes and photos, and updates the lead's stage and temperature.
Book or hand off
On Pro it offers calendar slots. Anything else goes to a teammate when the customer asks or when you set the AI to hand off.
Why teams choose it
From a first DM to a next step
What the assistant handles, and where it stops.
Replies from your own offer
Answers use the facts in your AI Brain. A missing answer goes to your team if you turn on the Brain-only setting.
Hears voice notes
The AI transcribes a buyer's voice note and uses it as context for the reply.
Reads product photos
A buyer sends a photo; the AI describes it and replies with that context.
Books the call inside the DM
On Pro, Google Calendar slots are offered and confirmed in the chat. Calendly sends your link.
Best fit
Perfect for teams that move fast in DMs.
Coaches and consultants
Scenario
A buyer sends a voice note about their problem. The AI transcribes it, asks a qualifying question, and on Pro offers discovery-call slots.
Outcome
High-ticket services
Scenario
A customer asks for a quote on WhatsApp. The AI collects budget and timing, then hands the chat to a teammate for the quote itself.
Outcome
Online shops
Scenario
A buyer sends a product photo and asks if you have it. The AI describes the photo and answers from your catalog facts, and a person handles fit questions it is unsure about.
Outcome
The difference
Why Switch?
Without Instant Reply
With Instant Reply
FAQ
Common Questions
What is an AI sales assistant for Instagram and WhatsApp?
It is software that answers inbound sales DMs from the prices, policies and offer details you saved, asks qualifying questions, offers a booking when one is set up, and hands the chat to a person when needed. Instant Reply does this on Instagram, Messenger and, from Growth, WhatsApp.
Does the AI replace a sales rep?
No. It handles routine questions and gathers details. Custom quotes, discounts and complaints stay with a person, and Approval mode holds every reply as a draft if you want a rep to check them first.
Can the AI book a call inside the DM?
Yes, on Pro ($349/mo). With Google Calendar connected it offers open slots and confirms the buyer's pick in the chat. With Calendly it sends your booking link. Starter and Growth do not include calendar booking.
Can it read voice notes and product photos?
Yes. The AI transcribes voice notes and describes photos before it replies, so a buyer can send either instead of typing. It can misread a blurry photo, so keep a person on fit and safety questions.
What happens when the AI does not know the answer?
Turn on "Use only my AI Brain" and it asks your team to take over when it has no saved answer. In AI can hand off mode it can also open a human handoff itself. Test it with your hardest questions before using Full auto.
Which plan includes the sales assistant?
Every paid plan includes AI replies and the sales guidance. Starter is $59/mo for Instagram and Messenger, Growth is $129/mo and adds WhatsApp, and Pro is $349/mo and adds calendar booking and CRM sync. The trial lasts 7 days with no card.
Related reading
- Appointment booking from DMsHow Google Calendar and Calendly bookings work, and what needs Pro.
- Instagram DM sales strategyHow to qualify and close buyers who message you first.
- AI replies and reply modesApproval, hand-off and Full auto, with the per-thread switch.
- Plans and AI reply limitsStarter, Growth and Pro side by side.
Related features
Features that work with this one
Each page below covers the next step in the same workflow, with its own plan limits and a list of what it does not do.
Next
AI reply drafts
Draft replies fast and keep humans in control.
Next
Lead capture
Save a lead when a customer shares a name, email or phone in a DM.
Next
Appointment booking
Offer Google Calendar slots or a Calendly link in the chat (Pro).
Next
Follow-up automation
Up to 3 timed nudges inside the 24-hour window (Growth and Pro).
Ready when you are
Test it on your hardest sales question.
Start the 7-day trial, save your offer, and read the replies in Approval mode before anything sends.
An interactive read-only demo, and plan limits in plain English.