Every DM on WhatsApp, Instagram, and Messenger becomes a CRM-ready lead with name, intent, budget, and source extracted automatically. Then the right human or workflow takes it from there.
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DM lead capture demo
The short answer
DM lead capture turns every inbound chat on WhatsApp, Instagram, or Messenger into a tracked lead record. Instead of forms (where 70 percent of buyers drop), the lead capture flow engages the buyer first and extracts name, intent, contact, budget, and source from the conversation as it runs. InstantReply routes high-intent leads to a rep in seconds, runs low-intent leads into a nurture sequence, and syncs to HubSpot or Pipedrive in real time with full conversation history attached.
First message from a new contact auto-creates a CRM record with name, channel, and source. No manual data entry.
As the chat continues, the AI pulls budget, product interest, urgency, location, and objections into structured fields automatically.
Rules send the lead to the right rep, region, or product line. High-intent leads jump the queue. Low-intent leads enter a nurture sequence.
Buyers don't fill out forms. Buyers DM. The capture flow should meet them where they are.
Customer DMs you. They're already a lead. No friction. No abandonment. The AI fills the CRM record for them.
Reps stop typing rows into HubSpot. The AI pulls name, budget, product interest, urgency, and contact details from natural conversation.
High-intent buyers jump to the top of the queue. Low-intent get a nurture sequence. Rules handle the routing without manual triage.
Every captured lead lands in your CRM with deal stage, source, and conversation history attached. Two-way sync keeps both systems current.
Best fit
Related features
These pages pick up where this one leaves off, so buyers can move through the product without jumping between unrelated claims.
Capture every DM, extract the data with AI, route by intent, sync to your CRM in real time.
10-day Pro trial, interactive read-only demo, and plan limits in plain English.
