Every DM on WhatsApp, Instagram, and Messenger becomes a CRM-ready lead with name, intent, budget, and source extracted automatically. Then the right human or workflow takes it from there.
InstantReply
New lead from Instagram
LEAD CAPTURE
Updated just nowAI suggestion
Send the relevant jobs and create a lead
The short answer
DM lead capture turns every inbound chat on WhatsApp, Instagram, or Messenger into a tracked lead record. Instead of forms, where most buyers abandon long forms, the lead capture flow engages the buyer first and extracts name, intent, contact, budget, and source from the conversation as it runs. InstantReply routes high-intent leads to a rep in seconds, runs low-intent leads into a nurture sequence, and syncs to HubSpot or Pipedrive in real time with full conversation history attached.
Key facts
How it works
First message from a new contact auto-creates a CRM record with name, channel, and source. No manual data entry.
As the chat continues, the AI pulls budget, product interest, urgency, location, and objections into structured fields automatically.
Rules send the lead to the right rep, region, or product line. High-intent leads jump the queue. Low-intent leads enter a nurture sequence.
Why teams choose it
Buyers don't fill out forms. Buyers DM. The capture flow should meet them where they are.
Customer DMs you. They're already a lead. No friction. No abandonment. The AI fills the CRM record for them.
Reps stop typing rows into HubSpot. The AI pulls name, budget, product interest, urgency, and contact details from natural conversation.
High-intent buyers jump to the top of the queue. Low-intent get a nurture sequence. Rules handle the routing without manual triage.
Every captured lead lands in your CRM with deal stage, source, and conversation history attached, pushed automatically as the conversation happens.
Best fit
Scenario
Meta ad click opens WhatsApp with a templated greeting. AI engages, qualifies, routes the buyer to the right rep. Every clicker becomes a tracked lead.
Outcome
Scenario
Customer replies to a story with 'how much.' AI captures the lead, sends pricing, qualifies budget, books a call. No form needed.
Outcome
Scenario
Customer comments 'info' on an Instagram post. AI sends a DM, captures the lead, qualifies, routes. The comment becomes a closed deal.
Outcome
The difference
FAQ
Related features
These pages pick up where this one leaves off, so buyers can move through the product without jumping between unrelated claims.
Ready when you are
Capture every DM, extract the data with AI, route by intent, sync to your CRM in real time.
10-day Pro trial, interactive read-only demo, and plan limits in plain English.
