Capture every DM lead. Auto-fill the CRM. Route in seconds.
Every DM on WhatsApp, Instagram, and Messenger becomes a CRM-ready lead with name, intent, budget, and source extracted automatically. Then the right human or workflow takes it from there.
The short answer
DM lead capture turns inbound chats on WhatsApp, Instagram, or Messenger into tracked lead records. The flow can extract name, intent, contact, budget, and source from the conversation, route by intent, and push mapped lead details to HubSpot or Pipedrive contacts automatically on Pro. The CRM connector is outbound only; the full conversation remains in Instant Reply.
Key facts
- The first DM can create the lead record.
- AI can extract name, intent, budget, and source.
- Hot leads route fast; colder leads can nurture.
How it works
How It Works
Every DM becomes a lead record
First message from a new contact auto-creates a CRM record with name, channel, and source. No manual data entry.
AI extracts intent and details
As the chat continues, the AI pulls budget, product interest, urgency, location, and objections into structured fields automatically.
Route to the right human or workflow
Rules send the lead to the right rep, region, or product line. High-intent leads jump the queue. Low-intent leads enter a nurture sequence.
Why teams choose it
Why DM lead capture beats forms
Buyers don't fill out forms. Buyers DM. The capture flow should meet them where they are.
No form to fill
Customer DMs you. They're already a lead. No friction. No abandonment. The AI fills the CRM record for them.
AI extraction beats hand entry
Reps stop typing rows into HubSpot. The AI pulls name, budget, product interest, urgency, and contact details from natural conversation.
Route by intent, not by submission order
High-intent buyers jump to the top of the queue. Low-intent get a nurture sequence. Rules handle the routing without manual triage.
Automatic HubSpot/Pipedrive lead sync
Mapped details from a captured lead can create or update a CRM contact, including a latest message and conversation link when selected.
Best fit
Perfect for teams that move fast in DMs.
Click-to-WhatsApp ads
Scenario
Meta ad click opens WhatsApp with a templated greeting. AI engages, qualifies, routes the buyer to the right rep. Every clicker becomes a tracked lead.
Outcome
Instagram story DM replies
Scenario
Customer replies to a story with 'how much.' AI captures the lead, sends pricing, qualifies budget, books a call. No form needed.
Outcome
Comment-to-DM triggers
Scenario
Customer comments 'info' on an Instagram post. AI sends a DM, captures the lead, qualifies, routes. The comment becomes a closed deal.
Outcome
The difference
Why Switch?
Without Instant Reply
With Instant Reply
FAQ
Common Questions
Related features
See the next step in the workflow.
These pages pick up where this one leaves off, so buyers can move through the product without jumping between unrelated claims.
Ready when you are
Stop losing leads to forms.
Capture DMs, extract lead data with AI, route by intent, and push mapped details to your CRM automatically.
10-day Pro trial, interactive read-only demo, and plan limits in plain English.