Set the timing, channel rules, templates, and stop conditions once. When a qualified DM lead goes quiet, the next touch is queued without making the team rebuild the context by hand.
The short answer
Lead follow up automation watches inbound DM conversations for silence, then sends a timed nudge on the same channel the lead used. InstantReply can run a 1/3/7/14/30-day cadence for WhatsApp, Instagram, and Messenger, pause the sequence when the lead replies, and keep the original thread context attached so the next human answer does not start from scratch.
Key facts
Best fit
This page targets teams comparing lead follow up automation, WhatsApp follow-up tools, and Instagram DM follow-up workflows.
Sales and service teams that qualify leads in chat, send a quote or booking option, then need a consistent next touch when the lead goes quiet.
One person owns every lead and can reliably check the queue every day without missing quiet conversations.
Confirm opt-in, WhatsApp template requirements, and your stop conditions before turning on automated follow-up messages.
How it works
Lead went quiet after a quote, demo question, or booking option? Choose the conversation state that starts the follow-up.
Write the follow-up, pick the delay, and use an approved template where WhatsApp requires one. The system sends when your rules allow it.
When they respond, the sequence pauses and the conversation picks up right where it left off.
Why teams choose it
Stay present without manual chasing.
The workflow watches the conversations you choose and keeps the next touch queued for qualified leads that have gone quiet.
No more sticky notes or calendar reminders. The system tracks pending follow-ups for you.
Set delays that fit the channel window, template rules, and your sales process so the next message arrives with the right context.
When the lead replies, your team sees the full thread and can continue from there.
Best fit
Scenario
You send a price quote. The lead goes quiet. Your workflow queues a check-in after 48 hours and sends it when the conversation window allows.
Outcome
Scenario
A client books a consultation but goes silent. A reminder goes out 24 hours before the appointment, using the template and timing you set.
Outcome
Scenario
You asked the customer for more details. A gentle nudge goes out a few days later, unless the thread has already moved on.
Outcome
The difference
FAQ
Related features
These pages pick up where this one leaves off, so buyers can move through the product without jumping between unrelated claims.
Ready when you are
Set your timing, templates, and stop rules once. The workflow handles the next touch when the channel and your rules allow it.
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