What is WhatsApp Business API automation?

It means running customer chats through the official WhatsApp Business Platform instead of the phone app. A team shares one inbox, sends Meta-approved templates when a customer has not written in the last 24 hours, automates routine replies and broadcasts, and hands complex chats to a person.

Which InstantReply plans include WhatsApp?

WhatsApp is included on Business Growth ($129 a month) and Business Pro ($349 a month). Starter, Creator, and the Developer plans do not include it. Yearly plans start with a 7-day free trial, and nothing is charged until day 8.

What does WhatsApp automation cost?

Business Growth costs $129 per month ($1,290 billed yearly) and Business Pro costs $349 per month ($3,490 billed yearly). InstantReply adds no per-message or per-contact fees. Meta's own conversation fees, when they apply, are billed through your Meta account and are not included in the plan price.

Can a person take over an automated WhatsApp conversation?

Yes. Your team can open the shared inbox, read the full conversation, assign an owner, and reply directly. The AI can also hand a conversation to a person when it is not confident in an answer, and you choose how cautious it should be.

Does InstantReply message people who have not opted in?

Marketing broadcasts should only go to people who agreed to hear from you, and the campaign tools ask you to confirm that. Contacts who opt out are excluded, and Meta blocks marketing templates to US phone numbers, which InstantReply stops before sending. You remain responsible for having consent.

How is this different from the WhatsApp Business app?

The WhatsApp Business app is one phone with a small team. The Business Platform connects a number to software, so many people share one inbox and automations can reply or send templates. Our blog explains the trade-offs between the two in more detail.

WhatsApp Business API automation

WhatsApp Business API automation for teams that sell in chat.

InstantReply puts WhatsApp Business API chats in one shared inbox with AI replies, approved templates, broadcasts, and human handoff. WhatsApp starts on the Growth plan at $129 a month, and yearly plans start with a 7-day free trial.

Compare Business plans Click through the demo

Last verified: October 2, 2026, against our pricing data and plan settings.

What you get

What the WhatsApp side of InstantReply does.

Shared inbox with ownership: WhatsApp sits next to Instagram, Messenger, and Telegram. Growth includes 5 team members and Pro has no seat cap, with conversation assignment.
AI replies from your own content: The AI answers from the FAQs, pricing, and links you approve. On Growth and above it also reads voice notes, images, and documents before it replies.
Templates and broadcasts: Send Meta-approved templates outside the 24-hour window. Growth includes 25,000 Campaign Reach contacts a month. Pro removes the cap.
Follow-ups and WhatsApp Flows: Follow-up sequences chase quiet leads, and Flows collect lead details, bookings, and quote requests inside WhatsApp. Pro adds multi-trigger Journeys.
Human handoff: Low-confidence answers can go to a person instead of the customer. Your team can take over any thread with the full history in view.
CRM and calendar on Pro: Pro syncs lead data to HubSpot, Pipedrive, Notion, Airtable, and Zoho, and can offer calendar slots inside the chat.

Business plans

Choose the WhatsApp capacity your team needs.

Both plans include WhatsApp, Instagram, Messenger, and Telegram. An extra WhatsApp number costs $19 a month on either plan. Meta's own fees are billed to your Meta account and are not part of these prices.

Business Growth

$129 / month

$1,290 billed yearly

For teams that need WhatsApp alongside Instagram, Messenger, and Telegram, with follow-ups, broadcasts, one AI Brain, and team assignment.

AI replies a month: 35,000 / mo
WhatsApp numbers included: 2 included
Campaign Reach: 25,000 contacts/mo
Automation Actions: 25,000 / mo
Team members: 5

Start with Growth

Business Pro

$349 / month

$3,490 billed yearly

For teams that also need CRM sync, calendar booking, custom workflows, and higher operational capacity.

AI replies a month: 100,000 / mo
WhatsApp numbers included: 5 included
Campaign Reach: Unlimited
Automation Actions: 100,000 / mo
Team members: Unlimited

Start with Pro

Compare every Business plan and limit before you start.

How it works

Automate routine work and keep people in control.

The full sequence, from first message to booking, is on how InstantReply works.

Connect your number

Complete Meta's WhatsApp Business setup from inside InstantReply, then bring WhatsApp chats into the same inbox as your other channels. Meta owns the payment screen if it asks for a card.

Set the response path

Add approved content, choose AI reply behavior, and set up templates, follow-ups, and broadcasts for common questions and campaigns.

Hand off when it matters

Review the conversation, assign an owner, and let a person take over whenever the situation needs judgment. Replies and sends pass a Meta-rules check first, including the 24-hour window and opt-outs.

Useful next steps

Pick the page that matches your question.

Looking for something else? Creator plans are Instagram only, and developer plans cover the REST API, webhooks, and MCP.

Questions

WhatsApp Business API automation answers.

What is WhatsApp Business API automation?: It means running customer chats through the official WhatsApp Business Platform instead of the phone app. A team shares one inbox, sends Meta-approved templates when a customer has not written in the last 24 hours, automates routine replies and broadcasts, and hands complex chats to a person.
Which InstantReply plans include WhatsApp?: WhatsApp is included on Business Growth ($129 a month) and Business Pro ($349 a month). Starter, Creator, and the Developer plans do not include it. Yearly plans start with a 7-day free trial, and nothing is charged until day 8.
What does WhatsApp automation cost?: Business Growth costs $129 per month ($1,290 billed yearly) and Business Pro costs $349 per month ($3,490 billed yearly). InstantReply adds no per-message or per-contact fees. Meta's own conversation fees, when they apply, are billed through your Meta account and are not included in the plan price.
Can a person take over an automated WhatsApp conversation?: Yes. Your team can open the shared inbox, read the full conversation, assign an owner, and reply directly. The AI can also hand a conversation to a person when it is not confident in an answer, and you choose how cautious it should be.
Does InstantReply message people who have not opted in?: Marketing broadcasts should only go to people who agreed to hear from you, and the campaign tools ask you to confirm that. Contacts who opt out are excluded, and Meta blocks marketing templates to US phone numbers, which InstantReply stops before sending. You remain responsible for having consent.
How is this different from the WhatsApp Business app?: The WhatsApp Business app is one phone with a small team. The Business Platform connects a number to software, so many people share one inbox and automations can reply or send templates. Our blog explains the trade-offs between the two in more detail.

Business lane

Give every WhatsApp conversation a clear next step.

Start with Business Growth for WhatsApp automation, team coordination, and 35,000 AI replies a month. Choose Pro when your inbox needs CRM, calendar, and custom workflow connections.

View Business plans

WhatsApp Business API automation

WhatsApp Business API automation for teams that sell in chat.

Compare Business plans Click through the demo

Last verified: October 2, 2026, against our pricing data and plan settings.

What you get

What the WhatsApp side of InstantReply does.

Shared inbox with ownership: WhatsApp sits next to Instagram, Messenger, and Telegram. Growth includes 5 team members and Pro has no seat cap, with conversation assignment.
AI replies from your own content: The AI answers from the FAQs, pricing, and links you approve. On Growth and above it also reads voice notes, images, and documents before it replies.
Templates and broadcasts: Send Meta-approved templates outside the 24-hour window. Growth includes 25,000 Campaign Reach contacts a month. Pro removes the cap.
Follow-ups and WhatsApp Flows: Follow-up sequences chase quiet leads, and Flows collect lead details, bookings, and quote requests inside WhatsApp. Pro adds multi-trigger Journeys.
Human handoff: Low-confidence answers can go to a person instead of the customer. Your team can take over any thread with the full history in view.
CRM and calendar on Pro: Pro syncs lead data to HubSpot, Pipedrive, Notion, Airtable, and Zoho, and can offer calendar slots inside the chat.

Business plans

Choose the WhatsApp capacity your team needs.

Business Growth

$129 / month

$1,290 billed yearly

For teams that need WhatsApp alongside Instagram, Messenger, and Telegram, with follow-ups, broadcasts, one AI Brain, and team assignment.

AI replies a month: 35,000 / mo
WhatsApp numbers included: 2 included
Campaign Reach: 25,000 contacts/mo
Automation Actions: 25,000 / mo
Team members: 5

Start with Growth

Business Pro

$349 / month

$3,490 billed yearly

For teams that also need CRM sync, calendar booking, custom workflows, and higher operational capacity.

AI replies a month: 100,000 / mo
WhatsApp numbers included: 5 included
Campaign Reach: Unlimited
Automation Actions: 100,000 / mo
Team members: Unlimited

Start with Pro

Compare every Business plan and limit before you start.

How it works

Automate routine work and keep people in control.

The full sequence, from first message to booking, is on how InstantReply works.

Connect your number

Complete Meta's WhatsApp Business setup from inside InstantReply, then bring WhatsApp chats into the same inbox as your other channels. Meta owns the payment screen if it asks for a card.

Set the response path

Add approved content, choose AI reply behavior, and set up templates, follow-ups, and broadcasts for common questions and campaigns.

Hand off when it matters

Review the conversation, assign an owner, and let a person take over whenever the situation needs judgment. Replies and sends pass a Meta-rules check first, including the 24-hour window and opt-outs.

Useful next steps

Pick the page that matches your question.

Looking for something else? Creator plans are Instagram only, and developer plans cover the REST API, webhooks, and MCP.

Questions

WhatsApp Business API automation answers.

What is WhatsApp Business API automation?: It means running customer chats through the official WhatsApp Business Platform instead of the phone app. A team shares one inbox, sends Meta-approved templates when a customer has not written in the last 24 hours, automates routine replies and broadcasts, and hands complex chats to a person.
Which InstantReply plans include WhatsApp?: WhatsApp is included on Business Growth ($129 a month) and Business Pro ($349 a month). Starter, Creator, and the Developer plans do not include it. Yearly plans start with a 7-day free trial, and nothing is charged until day 8.
What does WhatsApp automation cost?: Business Growth costs $129 per month ($1,290 billed yearly) and Business Pro costs $349 per month ($3,490 billed yearly). InstantReply adds no per-message or per-contact fees. Meta's own conversation fees, when they apply, are billed through your Meta account and are not included in the plan price.
Can a person take over an automated WhatsApp conversation?: Yes. Your team can open the shared inbox, read the full conversation, assign an owner, and reply directly. The AI can also hand a conversation to a person when it is not confident in an answer, and you choose how cautious it should be.
Does InstantReply message people who have not opted in?: Marketing broadcasts should only go to people who agreed to hear from you, and the campaign tools ask you to confirm that. Contacts who opt out are excluded, and Meta blocks marketing templates to US phone numbers, which InstantReply stops before sending. You remain responsible for having consent.
How is this different from the WhatsApp Business app?: The WhatsApp Business app is one phone with a small team. The Business Platform connects a number to software, so many people share one inbox and automations can reply or send templates. Our blog explains the trade-offs between the two in more detail.

Business lane

Give every WhatsApp conversation a clear next step.

Start with Business Growth for WhatsApp automation, team coordination, and 35,000 AI replies a month. Choose Pro when your inbox needs CRM, calendar, and custom workflow connections.

View Business plans