Free Templates
WhatsApp Templates for E-Commerce
E-commerce stores that add WhatsApp to their post-purchase flow see 30-40% higher open rates than email. These templates cover the full buyer journey — from abandoned cart nudges to review requests.
15 templates
Click any template to copy
Order Confirmed
Send immediately after payment
Hi {{1}}, your order #{{2}} is confirmed! We'll send a shipping update within 24 hours. Questions? Reply here anytime.
Shipping Update
When the package ships
Great news, {{1}}! Your order #{{2}} has shipped. Track it here: {{3}}. Expected delivery: {{4}}.
Out for Delivery
Day of delivery
{{1}}, your order is out for delivery today. Someone needs to be home to receive it. Reply if you need to reschedule.
Delivered Confirmation
After delivery scan
Your order #{{2}} was delivered, {{1}}! Hope you love it. Reply with any questions or if something is missing.
Abandoned Cart
2 hours after cart abandon
Hey {{1}}, you left something behind! Your cart is saved: {{2}}. Can I answer any questions before you check out?
Review Request
5 days after delivery
Hi {{1}}! Enjoying your {{2}}? A quick review helps us a lot: {{3}}. Takes 30 seconds and means the world to a small business.
Back in Stock
When item restocks
{{1}}, good news! {{2}} is back in stock. Grab it before it sells out again: {{3}}
Flash Sale
Start of a limited sale
{{1}}, our 24-hour sale just started. Use {{2}} for {{3}}% off sitewide: {{4}}. Ends tonight at midnight.
Return Initiated
When return is approved
Hi {{1}}, your return for order #{{2}} is approved. Drop off by {{3}}. Refund hits your account within 5 business days.
Win-Back
90 days since last purchase
We miss you, {{1}}! Here's 15% off your next order: {{2}}. Valid for 7 days. What can we help you find?
Upsell After Purchase
48 hours after delivery
{{1}}, customers who bought {{2}} also love {{3}}. Add it to your next order with 10% off: {{4}}
Loyalty Reward
After nth purchase
Congrats, {{1}}! You've unlocked {{2}} status. Your exclusive perk: {{3}}. Thank you for sticking with us.
Pre-Order Launch
New product announcement
{{1}}, {{2}} is coming. Pre-order now and save {{3}}%: {{4}}. Ships {{5}}.
Payment Failed
When subscription or payment fails
Hi {{1}}, your payment for order #{{2}} didn't go through. Update your card here to avoid delays: {{3}}
Referral Invite
Post-purchase referral flow
{{1}}, share Instant Reply with a friend and you both get {{2}} off. Your unique link: {{3}}
Frequently asked questions
Do I need WhatsApp Business API to use these templates?
Yes. Template messages (outbound notifications) require the WhatsApp Business API. The free WhatsApp Business app only allows replies within 24-hour customer-initiated windows.
How do I get templates approved?
Submit templates through your API provider's dashboard. Meta reviews them within 24-48 hours. Templates with clear utility (order updates, shipping) are approved fastest. Marketing templates need an opt-in record.
What are {{1}} and {{2}} placeholders?
These are Meta's variable syntax. Replace them with the actual values when sending: {{1}} becomes the customer's first name, {{2}} becomes the order number, and so on.
Automate these templates
Send the right template at the right moment — automatically.
Instant Reply connects to WhatsApp Business API and triggers the correct template based on customer actions. No manual sending.