Order Confirmed
Send immediately after payment
Hi {{1}}, your order #{{2}} is confirmed! We'll send a shipping update within 24 hours. Questions? Reply here anytime.
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345 WhatsApp Business Message Templates
A filterable set of editable drafts for operational messages across 23 industries. Choose a workflow, replace the variables, verify the facts, and run the readiness check before submission.
23 industries345 draftsFive-point readiness check
Direct answer
A WhatsApp message template is a reusable message structure that can include body variables and optional components. Creating a draft does not make it approved: adapt the wording to one clear use case, supply realistic examples for every variable, and create the finished template in WhatsApp Manager or through the Business Management API.
Browse the library
Choose a workflow, then adapt the draft
These are editable starting points, not pre-approved messages. Replace every placeholder, verify operational details, and submit the finished template through WhatsApp Manager or the Business Management API when approval is required.
E-Commerce message drafts loaded
E-Commerce workflow notes
Use these drafts for post-purchase events such as payment confirmation, fulfilment updates, delivery exceptions, returns, and review requests. Keep order identifiers and delivery promises synchronized with the commerce system.
15 E-Commerce drafts
Copy, edit, verify, submit
Shipping Update
When the package ships
Great news, {{1}}! Your order #{{2}} has shipped. Track it here: {{3}}. Expected delivery: {{4}}.
Out for Delivery
Day of delivery
{{1}}, your order is out for delivery today. Someone needs to be home to receive it. Reply if you need to reschedule.
Delivered Confirmation
After delivery scan
Your order #{{2}} was delivered, {{1}}! Hope you love it. Reply with any questions or if something is missing.
Abandoned Cart
2 hours after cart abandon
Hey {{1}}, you left something behind! Your cart is saved: {{2}}. Can I answer any questions before you check out?
Review Request
5 days after delivery
Hi {{1}}! Enjoying your {{2}}? A quick review helps us a lot: {{3}}. Takes 30 seconds and means the world to a small business.
Back in Stock
When item restocks
{{1}}, good news! {{2}} is back in stock. Grab it before it sells out again: {{3}}
Flash Sale
Start of a limited sale
{{1}}, our 24-hour sale just started. Use {{2}} for {{3}}% off sitewide: {{4}}. Ends tonight at midnight.
Return Initiated
When return is approved
Hi {{1}}, your return for order #{{2}} is approved. Drop off by {{3}}. Refund hits your account within 5 business days.
Win-Back
90 days since last purchase
We miss you, {{1}}! Here's 15% off your next order: {{2}}. Valid for 7 days. What can we help you find?
Upsell After Purchase
48 hours after delivery
{{1}}, customers who bought {{2}} also love {{3}}. Add it to your next order with 10% off: {{4}}
Loyalty Reward
After nth purchase
Congrats, {{1}}! You've unlocked {{2}} status. Your exclusive perk: {{3}}. Thank you for sticking with us.
Pre-Order Launch
New product announcement
{{1}}, {{2}} is coming. Pre-order now and save {{3}}%: {{4}}. Ships {{5}}.
Payment Failed
When subscription or payment fails
Hi {{1}}, your payment for order #{{2}} didn't go through. Update your card here to avoid delays: {{3}}
Referral Invite
Post-purchase referral flow
{{1}}, share Instant Reply with a friend and you both get {{2}} off. Your unique link: {{3}}
Five-point release gate
Is this draft ready to submit?
A writing and operations check—not an approval guarantee.
0/5
checks passed
Put approved messages to work
Move approved templates into an operating workflow.
Connect the WhatsApp Business Platform, organize team ownership, and trigger approved messages from customer events.
What this library does—and does not do
The numbered markers ({{1}}, {{2}}, and so on) show where your system supplies recipient-specific values. The exact API request also needs a template name, language, and matching components.
These drafts have not been submitted to Meta and are not guaranteed to be categorized or approved in their current form. Review the latest rules, consent requirements, and quality signals for your account and audience before sending.
Source check: Meta's official WhatsApp Business Platform collection documents the template endpoints and message payload. See the template API collection and text-template example.