Trial Welcome
Immediately after signup
Hey {{1}}, welcome to {{2}}! Your trial is live. Start here: {{3}}. I'm {{4}}, your onboarding contact. Reply with any questions - I'm fast on WhatsApp.
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345 WhatsApp Business Message Templates
A filterable set of editable drafts for operational messages across 23 industries. Choose a workflow, replace the variables, verify the facts, and run the readiness check before submission.
23 industries345 draftsFive-point readiness check
Direct answer
A WhatsApp message template is a reusable message structure that can include body variables and optional components. Creating a draft does not make it approved: adapt the wording to one clear use case, supply realistic examples for every variable, and create the finished template in WhatsApp Manager or through the Business Management API.
Browse the library
Choose a workflow, then adapt the draft
These are editable starting points, not pre-approved messages. Replace every placeholder, verify operational details, and submit the finished template through WhatsApp Manager or the Business Management API when approval is required.
B2B SaaS message drafts loaded
B2B SaaS workflow notes
Use these drafts for onboarding milestones, support handoffs, incident updates, renewal administration, and requested product education. Trigger messages from verified account events, not guessed intent.
15 B2B SaaS drafts
Copy, edit, verify, submit
Day 3 Check-In
Day 3 of trial
{{1}}, 3 days into your trial! Have you connected {{2}} yet? That's usually where teams see the first 'aha' moment. Need a hand?
Feature Spotlight
Mid-trial engagement
{{1}}, one thing most teams miss in week 1: {{2}}. It typically saves {{3}} hours/week. Here's a 60-second video: {{4}}
Trial Expiry Warning
3 days before trial ends
{{1}}, your {{2}} trial ends in 3 days. To keep everything running, upgrade here: {{3}}. Any blockers before you decide?
Trial Extended
After extension granted
{{1}}, I've extended your trial by {{2}} days so you can try {{3}}. No action needed - it's done. Let me know what you think!
Upgrade Nudge
When usage hits plan limit
{{1}}, you've hit {{2}}% of your {{3}} limit. Upgrading to {{4}} unlocks unlimited {{5}} and takes 2 minutes: {{6}}
Invoice Sent
After invoice generated
Hi {{1}}, your {{2}} invoice for {{3}} is ready. Pay here: {{4}}. Receipt sent to {{5}}. Questions on billing? Reply here.
Payment Failed
When payment fails
{{1}}, your payment for {{2}} didn't process. Update your card here to keep your account running: {{3}}. Takes 30 seconds.
New Feature Announcement
After major feature launch
{{1}}, we just shipped {{2}}! Based on how you use {{3}}, this is going to be useful for you. Here's a 2-min walkthrough: {{4}}
NPS Survey
90 days after signup
{{1}}, quick one-question survey: how likely are you to recommend {{2}} to a colleague (0-10)? Just reply with the number.
Churn Risk Intervention
After drop in usage
{{1}}, I noticed usage on your account dropped this week. Everything okay? Sometimes it's just a busy period - but if there's a blocker I can help with, just say the word.
Renewal Reminder
30 days before annual renewal
{{1}}, your {{2}} annual plan renews on {{3}} at {{4}}. Want to review your plan before then? I can pull your usage stats.
Renewal Confirmed
After successful renewal
{{1}}, your {{2}} subscription has renewed for another year. Receipt: {{3}}. Same great team, same support. Thank you for sticking with us!
Referral Programme
To happy power users
{{1}}, if you refer a company to {{2}}, you get {{3}} months free and they get {{4}}% off their first year. Your link: {{5}}
Case Study Invite
To successful customers
{{1}}, your results with {{2}} have been incredible - {{3}} improvement in {{4}}. Would you be open to a short case study interview? 30 minutes, published on our site.
Five-point release gate
Is this draft ready to submit?
A writing and operations check—not an approval guarantee.
0/5
checks passed
Put approved messages to work
Move approved templates into an operating workflow.
Connect the WhatsApp Business Platform, organize team ownership, and trigger approved messages from customer events.
What this library does—and does not do
The numbered markers ({{1}}, {{2}}, and so on) show where your system supplies recipient-specific values. The exact API request also needs a template name, language, and matching components.
These drafts have not been submitted to Meta and are not guaranteed to be categorized or approved in their current form. Review the latest rules, consent requirements, and quality signals for your account and audience before sending.
Source check: Meta's official WhatsApp Business Platform collection documents the template endpoints and message payload. See the template API collection and text-template example.