Build messaging into your app. One API, one MCP server.
REST write access and an MCP server for Instagram and Messenger. From $19 a month, with signed webhooks and reply caps you can actually plan around.
30 days to get your money back.
Dev Hobby
Build messaging workflows with an API and MCP server.
$190 billed yearly · save $38/yr
30 days. Full refund.
No form. No eligibility review.
10-day Pro trial first · no card to start
What's included
- 4,000 AI replies a month
- Instagram, full write access
- 120 requests a minute, 2 API keys
- 3 signed webhook endpoints
Dev Pro
Give your app more messaging capacity and webhooks.
$490 billed yearly · save $98/yr
30 days. Full refund.
No form. No eligibility review.
10-day Pro trial first · no card to start
What's included
- 13,000 AI replies a month
- Adds Messenger
- 600 requests a minute, 5 API keys
- 10 signed webhook endpoints
Dev Scale
Run high-volume messaging from your product.
$1,490 billed yearly · save $298/yr
30 days. Full refund.
No form. No eligibility review.
10-day Pro trial first · no card to start
What's included
- 40,000 AI replies a month
- Instagram and Messenger
- 2,400 requests a minute, 25 API keys
- 25 signed webhook endpoints
The team behind Instant Reply has built messaging for
Don't like it? We give your money back.
Pay yearly and you get 30 days to change your mind. 60 days on Pro. Send us one email and the money goes back. No form. No questions.
Dev Hobby annual
30 days
Dev Pro annual
30 days
Dev Scale annual
30 days
Monthly plans have no refund window. Cancelling ends the plan, so there is nothing left to refund.
Three things that use up your capacity
One plan, three counters. Each one tracks a different kind of work, and all three reset back to 0 on the first of every month.
AI Replies
Every time the AI answers a customer, that's 1 AI Reply. 3 AI messages = 3 replies.
Example: A customer messages your Instagram DM. The AI sends one answer. That's 1 AI Reply. The same customer comes back later and the AI answers again. That's 2 AI Replies total for the month.
Heads up: Only AI-sent messages count here. Your team's manual replies do not. Internal checks and inbox browsing do not either.
Campaign Reach
This counts the first proactive WhatsApp message to each contact per month. Follow-ups to the same contact do not consume more Campaign Reach, but Automation Actions and Meta delivery fees can still apply.
Example: You send a WhatsApp broadcast to 500 customers on March 1. That uses 500 reach. You follow up with the same 500 on March 15. Campaign Reach stays at 500. On April 1, the meter resets.
Heads up: This is only for proactive WhatsApp outreach. If the customer messages you first, that does not use Campaign Reach.
Automation Actions
Every automated step counts as 1 Automation Action - whether it sends a message or updates another system.
Example: An order ships and your workflow sends a WhatsApp update. That's 1 action. A new lead enters and the workflow sends a welcome message and pushes the lead into your CRM. That's 2 actions.
Heads up: Only automated work counts here. Manual replies do not. Internal checks such as conditions, lookups, or waits do not count by themselves.
Using the API doesn't cost you anything extra.
API calls and webhooks themselves are free. You only use up capacity when they actually do something - like sending a WhatsApp message or pushing data to your CRM.
The short answer
What does Instant Reply Developer cost?
Developer plans start at $19 a month for 4,000 AI replies and 120 API requests a minute. Dev Pro adds Messenger, 600 requests a minute, and 10 webhooks for $49.
Customers
drjobpro.com, Tamr Henna, and International Knee & Joint Center are using Instant Reply.
Test it before you build on it
Developer questions before you start
Validate the API, webhook delivery, MCP tool calls, and reply caps before a paid plan is anywhere near your roadmap.
Write access, documented limits
Send messages, update contacts, rotate keys, register webhooks. Every rate limit is published per tier, so you can design retries against a real number.
MCP for agent workflows
Claude, Cursor, Windsurf, and Zed read conversations and run approved messaging tools through the MCP server.
Caps pause, they do not bill
Hit the reply cap and the AI stops. No usage charge appears on your invoice that you did not choose.
Start your Developer trial with no card.
Test API write access, signed webhooks, MCP tools, and reply limits before choosing a Developer tier.
No credit card · 10-day Pro trial · see the product first