Creator plan
AI that closes your Instagram DMs.
Answer price, size, and product questions at 2am in your tone. Creator costs $15 a month and includes 3,000 AI replies on Instagram.
No card. No overage bills.
The actual product
This is what a creator sees. Not a mockup.
A DM comes in. The AI drafts a reply from your prices and FAQs. You get three buttons: Approve reply, Escalate to human, or Edit locally. Nothing sends until you say so, unless you turn on auto-send for the questions you already trust.
This is what it looks like when it works. An Instagram DM turned into a booked call because the AI surfaced two open slots before the buyer lost interest and moved on.
Screenshots from the live, read-only demo at instantreply.co/demo. Click around before you connect anything.
The cost of slow DMs
Your DMs can cost less than one missed sale.
If your product is $40, missing 10 buyer DMs a week can cost $1,600 a month. Creator is $15.
Virtual assistant
$800+ / month
- Included
- A person answering your inbox
- What to know
- A person needs time off and a handoff.
ManyChat with AI
$29+ / month
- Included
- Pro starts at 2,500 active contacts
- What to know
- Active-contact overages can change the price.
Tidio Lyro
$32.50+ / month
- Included
- 50 AI chats
- What to know
- AI conversation volume changes the price.
InstantReply Creator
$15 / month
- Included
- 3,000 AI replies
- What to know
- Instagram only. No overage bills.
See the full reply allowance, billing terms, and plan limits on the Creator pricing page.
Three steps
Set it up once. Keep your attention on your work.
01
Connect Instagram
Connect your Instagram account. It takes a few minutes.
02
Add what you sell
Add your prices, product details, FAQs, and the words you use with buyers.
03
Keep selling while DMs get answered
The AI handles routine DM questions. You can step in for the conversations that need you.
What you get
Built for the DM work a creator actually does.
The Elite Sales Framework is on. It helps the AI use your offer details and move a buyer toward the next clear step.
Make product demos for a business audience? The InstantReply Creator Lab publishes current clip briefs, review standards, and tracked reward terms.
- 3,000 AI replies each month
- One Instagram channel and one seat
- Elite Sales Framework included
- Reads voice notes and photos in DMs
- 3 simple automations and 1,000 actions a month
- Shopify catalog answers
Why not a flow builder
ManyChat wants you to build the automation. InstantReply reads the DM.
Two of the category's biggest names for creators, by their own published pricing and product docs.
ManyChat
- Comment-to-DM campaigns run on a visual canvas. You wire trigger nodes and action blocks by hand before a comment gets answered.
- AI replies do not exist on Free or Essential. The real floor for AI is Pro: $39/mo billed monthly, $29/mo billed annually.
- Extra team seats cost $25/mo each, capped at 3, 5, or 10 depending on plan.
Chatfuel
- AI is text-only across every channel. A voice note or a product photo in your DMs gets ignored, not read.
- The paid plan markets unlimited contacts, but a fair-use cap tied to context size can pause the bot with no overage warning.
InstantReply Creator
No canvas to wire. A comment or a story reply can start the conversation, and the AI answers it in the DM as a real back-and-forth grounded in your prices and FAQs, not a single canned response. AI is included at $15/mo. It is never a separate tier to unlock.
ManyChat and Chatfuel pricing and limits are set by ManyChat and Chatfuel and can change. Confirm current terms on their own pricing pages before you switch.
Clear limits
Creator keeps the public comments under your control.
A comment or story reply can start the DM, and the AI takes it from there. The Creator plan never uses AI to reply publicly in the comments.
- Instagram DMs. A comment or story reply can start the conversation, but the AI answers it in the DM, never publicly.
- No WhatsApp, CRM, campaigns, or calendar tools.
- No API write access. Creator is for working in the inbox.
- No surprise charge at 3,001 replies. The AI pauses and we email you.
Questions
Creator plan answers.
- What is InstantReply Creator?
- InstantReply Creator is an Instagram DM tool for creators who want AI to answer common buyer questions using their tone, prices, and product details.
- What does InstantReply Creator cost?
- Creator costs $15 per month. It includes 3,000 AI replies on one Instagram channel, the Elite Sales Framework, three simple automations, and 1,000 automation actions each month.
- What happens when I reach the Creator reply limit?
- There are no overage bills. The AI pauses and InstantReply emails you. You can wait for the next month or choose an available upgrade or reply pack.
- Does Creator include Messenger, WhatsApp, CRM, or API write access?
- No. Creator is for one Instagram channel. It does not include Messenger, WhatsApp, CRM tools, campaigns, calendar tools, or API write access.
Creator plan
Give every buyer a reply before the moment passes.
Start with 10 days of Pro. No card. Then choose Creator for $15 a month when it fits your DM work.