| What it is built for | WhatsApp-led sales and commerce workspace with social and web channels, catalogs, payments, forms and optional voice AI. | Ecommerce and retail messaging automation built around campaigns, cart and order journeys, and a unified social inbox. |
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| Published channels | Shared inbox across WhatsApp, Instagram and web chat, with additional channels on higher plans. | WhatsApp, Instagram, Messenger and live chat, with RCS and SMS also marketed for omnichannel journeys. |
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| AI and media | Web AI agents appear on Basic; WhatsApp and Instagram AI agents plus Inbox Copilot appear on Essential; Advanced adds voice AI. Gallabox also documents voice transcription and WhatsApp AI image recognition. | QuickReply publishes GenAI chatbots and multi-agent collaboration. Public documentation does not clearly establish customer voice-note or image understanding, so test instead of assuming. |
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| Booking | Advanced publishes appointment-booking management; confirm the exact automation and calendar behavior in a pilot. | Appointment booking and reminders are marketed as a use case, but public pricing does not establish implementation or entitlement by tier. |
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| Pricing model | Basic, Essential, Advanced and Enterprise with included users, monthly AI credits and pass-through WhatsApp or voice usage. Eligible extra users and channels cost more. | Starter, Standard, Plus and Enterprise. India pricing is published in INR, messaging charges are separate, MACs are listed as unlimited and agent logins scale by tier. |
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| Best fit | WhatsApp-led sales and commerce teams wanting Instagram or web chat, catalogs, payments, forms and optional AI voice. | Ecommerce and retail teams needing WhatsApp-led campaigns, cart and order journeys and a unified social inbox. |
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| Test before buying | Price users, channels, AI credits and pass-through usage, then test the media and appointment workflow on the chosen tier. | Use the live regional checkout, verify agent seats and messaging charges, and test media and appointment behavior in a demo. |
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