| Operating model | WhatsApp-led sales and commerce workspace with social and web channels, catalogs, payments, forms and optional voice AI. | Ecommerce and retail messaging automation built around campaigns, cart and order journeys, and a unified social inbox. |
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| Published channels | Shared inbox across WhatsApp, Instagram and web chat, with additional channels on higher plans. | WhatsApp, Instagram, Messenger and live chat, with RCS and SMS also marketed for omnichannel journeys. |
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| AI and media | Web AI agents appear on Basic; WhatsApp and Instagram AI agents plus Inbox Copilot appear on Essential; Advanced adds voice AI. Gallabox also documents voice transcription and WhatsApp AI image recognition. | QuickReply publishes GenAI chatbots and multi-agent collaboration. Public documentation does not clearly establish customer voice-note or image understanding, so test instead of assuming. |
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| Booking | Advanced publishes appointment-booking management; confirm the exact automation and calendar behavior in a pilot. | Appointment booking and reminders are marketed as a use case, but public pricing does not establish implementation or entitlement by tier. |
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| Pricing model | $112/mo Basic (3 users, 500 AI credits/mo), $248/mo Essential (6 users, 2,000 AI credits/mo), $474/mo Advanced (10 users, 8,000 AI credits/mo) on annual billing; quarterly billing runs about 25% higher ($150/$331/$632). Extra users cost $18-24/mo each. Enterprise is custom. WhatsApp conversation fees and AI voice minutes are billed separately. | Tier prices were not readable on the pricing page when checked (it shows Book a Demo on every tier, 'All taxes extra' and 'Messaging charges extra'), so no plan price is quoted. Monthly Active Contacts are listed as unlimited on Starter, Standard and Plus; agent logins are 1 / 2 / 5 by tier, with additional agents at ₹500/mo each. India messaging rates listed in the FAQ: ₹1.05 per marketing message, ₹0.17 authentication and utility, ₹0.41 service. |
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| Best fit | WhatsApp-led sales and commerce teams wanting Instagram or web chat, catalogs, payments, forms and optional AI voice. | Ecommerce and retail teams needing WhatsApp-led campaigns, cart and order journeys and a unified social inbox. |
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| Test before buying | Price users, channels, AI credits and pass-through usage, then test the media and appointment workflow on the chosen tier. | Use the live regional checkout, verify agent seats and messaging charges, and test media and appointment behavior in a demo. |
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