50 WhatsApp Message Templates for Business (Copy-Paste Ready, 2026)

The blank message box is the enemy of fast replies.

Every time you stare at it trying to figure out how to phrase a follow-up, a reminder, or a "we haven't heard from you" message — you are losing time and momentum.

These 50 templates solve that. Copy them, edit the [placeholders], and use them today.

Lead follow-up templates

Template 1: First follow-up after inquiry

Hi [Name], thanks for reaching out to [Business Name] 👋

I wanted to follow up on your inquiry about [product/service].

Do you have 5 minutes today or tomorrow to chat? I can answer any questions and share pricing.

[Your name]

Template 2: Follow-up after no reply (Day 3)

Hi [Name], just checking in — did my last message come through?

Happy to answer any questions about [product/service] whenever you're ready.

[Your name] | [Business Name]

Template 3: Final follow-up (breakup message)

Hi [Name], I'll stop following up after this — I don't want to bother you.

If you ever want to explore [product/service], I'm here.

[Your name]

Template 4: After a website contact form submission

Hi [Name], I got your message from our website — thanks for reaching out!

I'm [Your name] from [Business Name]. What's the best time to connect this week to discuss [topic they enquired about]?

Template 5: Sending a proposal

Hi [Name], I've put together a proposal based on what we discussed.

[Link or "I'll send it as a PDF attachment below"]

Let me know when you've had a chance to review it. Happy to walk through it on a call too.

[Your name]

Appointment and booking templates

Template 6: Appointment confirmation

Hi [Name], your appointment is confirmed ✅

📅 [Date]
⏰ [Time]
📍 [Location / video link]

Reply here if you need to reschedule.

[Business Name]

Template 7: Appointment reminder (24 hours before)

Hi [Name], just a reminder — you have an appointment with [Business Name] tomorrow.

📅 [Date] at [Time]
📍 [Location]

Reply to confirm or let us know if you need to reschedule.

Template 8: Appointment reminder (1 hour before)

Hi [Name], your appointment is in 1 hour ⏰

[Time] at [Location / video link]

We're looking forward to seeing you!

Template 9: Missed appointment follow-up

Hi [Name], we missed you today at [Time].

No problem — would you like to rebook? Here are our next available slots:

[Option 1]
[Option 2]

Reply with your preference and we'll get you sorted.

Template 10: Booking link

Hi [Name], great speaking with you!

You can book your [service] directly here: [booking link]

Takes about 2 minutes. Let me know if you have any questions.

Order and delivery templates

Template 11: Order confirmation

Hi [Name], your order is confirmed! 🎉

Order #[Order number]
Items: [brief summary]
Total: [amount]

We'll message you when it ships.

[Business Name]

Template 12: Order shipped

Great news, [Name] — your order has shipped! 📦

Tracking: [tracking number]
Carrier: [carrier name]
Estimated delivery: [date]

Track your order: [link]

Template 13: Out for delivery

Hi [Name], your order is out for delivery today 🚚

It should arrive by [time estimate].

Someone will need to be available to receive it. Reply here if you have any questions.

Template 14: Order delivered

Hi [Name], your order has been delivered ✅

We hope you love it! If anything is wrong or missing, just reply here and we'll sort it right away.

[Business Name]

Template 15: Order delay notification

Hi [Name], we want to give you a heads-up — your order is slightly delayed.

New estimated delivery: [date]

We apologize for the inconvenience. If you have questions or want an update, reply here.

[Business Name]

Customer support templates

Template 16: Greeting message (auto-reply)

Hi 👋 Thanks for reaching out to [Business Name]!

We're here Mon-Fri, 9am-6pm [timezone]. We typically reply within [X hours].

In the meantime, check our FAQ: [link]

Template 17: Away message

Hi, thanks for messaging [Business Name].

We're currently closed but will reply first thing when we're back — [next business day/time].

For urgent matters: [alternative contact or link]

Template 18: Acknowledging a complaint

Hi [Name], I'm sorry to hear about this — that's not the experience we want you to have.

I'm looking into it right now and will come back to you within [timeframe] with a solution.

[Your name] | [Business Name]

Template 19: Resolving a complaint

Hi [Name], I've looked into your issue and here's what we're doing:

[Resolution / next steps]

This should be sorted by [date/time]. I'll follow up to confirm.

If anything else comes up, reply here directly.

[Your name]

Template 20: Asking for more information

Hi [Name], thanks for reaching out.

To help you as quickly as possible, could you share:

1. [Specific info needed]
2. [Specific info needed]

Once I have that I can give you a proper answer right away.

Re-engagement and win-back templates

Template 21: Inactive customer re-engagement

Hi [Name], it's been a while — hope you're doing well 👋

We've made some improvements to [product/service] since you last used us.

Would you like to hear about what's new?

[Business Name]

Template 22: Exclusive offer for lapsed customer

Hi [Name], we miss you at [Business Name] 😊

As a past customer, we'd like to offer you [discount/offer] on your next [purchase/booking].

Valid until [date]. Reply "YES" to claim it.

Template 23: Post-purchase feedback request

Hi [Name], it's been [X days] since your [purchase/appointment].

How did it go? Your feedback genuinely helps us improve.

A quick reply is enough — even just "great", "okay", or "not great".

Template 24: Review request

Hi [Name], glad to hear your [product/service] is working well!

If you have a moment, a review would mean a lot to us:
[Review link]

Takes about 1 minute and helps others find us. Thank you! 🙏

Template 25: Referral request

Hi [Name], we're glad you're happy with [product/service]!

If you know anyone who could benefit from what we do, we'd really appreciate a referral.

We offer [referral incentive] for every friend who becomes a customer.

Just forward them this: [link or number]

Sales and promotional templates

Template 26: Product launch announcement

Hi [Name] 🎉

We've just launched [product/feature name].

[One sentence about what it does and who it's for]

Check it out: [link]

Let me know what you think.

[Business Name]

Template 27: Limited time offer

Hi [Name], we have a special offer running until [date]:

[Offer details]

To claim it: [action / link]

This won't extend — just wanted to make sure you didn't miss it.

Template 28: Flash sale

⚡ Flash sale — [X]% off everything until midnight tonight.

No code needed. Just visit: [link]

[Business Name]

Template 29: New stock notification

Hi [Name], you're on our waitlist for [product] — great news, it's back in stock!

Get it before it sells out again: [link]

[Business Name]

Template 30: Upsell / cross-sell

Hi [Name], based on your recent [purchase/booking], you might find [related product/service] useful too.

[One sentence about the benefit]

Want to know more? [link or "just reply here"]

Onboarding and setup templates

Template 31: Welcome new customer

Hi [Name], welcome to [Business Name]! 👋

You're all set up. Here's what to do next:

1. [Step 1]
2. [Step 2]
3. [Step 3]

Any questions? I'm here. Just reply to this message.

[Your name]

Template 32: Trial expiry reminder

Hi [Name], your [product] trial ends in [X days].

If you'd like to continue, [here's how to upgrade / reply to this message].

Let me know if you have any questions about the plans.

[Business Name]

Template 33: Payment receipt

Hi [Name], payment received — thank you ✅

Amount: [amount]
Date: [date]
Reference: [ref number]

Your receipt is attached. Any questions, just reply here.

Template 34: Renewal reminder

Hi [Name], your [subscription/plan] renews on [date].

Amount: [amount]
Payment method on file: [card ending in XXXX / bank account]

No action needed if you'd like to continue. Reply here if you have questions.

Template 35: Password / access instructions

Hi [Name], here are your login details for [platform/service]:

🌐 [URL]
📧 Email: [email]
🔑 Temporary password: [password]

Please change your password on first login. Let me know if you have any trouble.

Event and webinar templates

Template 36: Event invitation

Hi [Name], we'd love to have you at [Event Name] 🎤

📅 [Date]
⏰ [Time]
📍 [Location / virtual link]

It's free. [Brief one-line value prop of the event]

RSVP here: [link]

Template 37: Event reminder (day before)

Hi [Name], just a reminder — [Event Name] is tomorrow!

📅 [Date] at [Time]
📍 [Location / join link]

Looking forward to seeing you there.

[Business Name]

Template 38: Post-event follow-up

Hi [Name], great having you at [Event Name]!

[Resource mentioned / recording / slides]: [link]

If you'd like to continue the conversation or learn more about [relevant topic], reply here or book a time: [link]

Internal team templates (useful for managers)

Template 39: Task assignment

Hi [Name], can you handle [task] by [deadline]?

Context: [brief context]

Reply to confirm you've got it — or flag if there's a problem.

Template 40: Weekly standup request

Morning team 👋 Quick check-in:

1. What are you working on today?
2. Any blockers?

Reply here. Keeps us all aligned without a meeting.

Quick replies for common questions

Set these up as quick replies in your WhatsApp Business app (Settings > Business Tools > Quick Replies):

Template 41: Business hours

We're open Mon–Fri, [time] to [time], and Sat [time] to [time]. Closed Sunday.

For anything urgent outside hours, leave a message and we'll reply first thing.

Template 42: Pricing inquiry

Our pricing depends on your needs. Here's an overview: [link]

Or tell me what you're looking for and I can give you a more specific answer.

Template 43: Location / how to find us

We're at [full address].

Google Maps: [link]

Free parking at [location]. If you're driving, enter via [entrance instruction].

Template 44: Refund policy

Our refund policy: [link]

In short: [one sentence summary, e.g. "Full refunds within 14 days of purchase, no questions asked."]

Any issue with an order? Just reply here and we'll sort it.

Template 45: Do you deliver / ship to [location]?

Yes, we ship to [regions/countries].

Shipping takes [X-Y days] and costs [price / is free over $X].

Any other questions? Happy to help.

Broadcast / bulk messaging templates

These are for sending to opted-in contact lists via the WhatsApp Business API.

Template 46: Monthly newsletter opener

Hi [Name] 👋

Here's what's new at [Business Name] this month:

→ [Update 1]
→ [Update 2]
→ [Update 3]

[Full update / link]

As always, reply here if you have questions.

Template 47: Holiday closure notice

Hi [Name], a quick heads-up — [Business Name] will be closed from [date] to [date] for [holiday].

We'll be back on [return date] and will reply to all messages then.

Wishing you a great [holiday]. 🎄

Template 48: Policy update notice

Hi [Name], we've updated our [policy name].

Key changes: [1-2 sentence summary]

Full details: [link]

Questions? Reply here.

[Business Name]

Template 49: Seasonal promotion

Hi [Name], [season] is here and we're celebrating with [offer] 🎉

Valid: [date range]

[CTA + link]

[Business Name]

Template 50: Win-back campaign

Hi [Name], it's been a while since we last spoke.

We've been working on [improvement/new feature/new product] and thought you might want to see what's changed.

[Link or offer]

No pressure — just wanted to keep you in the loop.

[Business Name]

How to use these templates

A few guidelines before you start sending:

Personalize the [placeholders]. Every template has fields in brackets. Fill them in before sending. A message that says "[Name]" instead of the customer's actual name looks worse than no personalization at all.

Match your brand voice. These templates are written to be neutral and direct. If your brand is more formal or more casual, adjust accordingly. The structure is more important than the exact words.

Keep it short. WhatsApp is a mobile-first medium. Customers are reading on small screens. If a message looks like an essay, they will not read it. When in doubt, cut it in half.

One clear next step. Every message should have one obvious action: reply, click a link, confirm, or say yes/no. Multiple CTAs in one message reduce response rates.

Respect opt-in. Only send broadcast/bulk messages to contacts who have explicitly opted in. This keeps your spam rate low and your account in good standing with Meta.

Speed these up with AI

Templates are a starting point. The next level is having AI generate personalized versions of these in real time — based on the conversation context, the customer's history, and your specific product info.

InstantReply's AI reply feature reads the incoming message and drafts a reply your agent reviews and sends with one click. It uses your business context, not generic training data. Response times drop from minutes to seconds.

Start with these 50 templates. When you're ready to scale beyond copy-paste, try InstantReply free for 10 days.