Your WhatsApp Business description has a tight character limit (guides commonly cite 139, about one tweet; confirm the current limit in your app). Customers see it in your profile before deciding to message you - it's a silent salesperson that runs 24/7.
Here are 30 examples across 10 industries. Copy the one that fits, swap in your details, and update it in WhatsApp Business app → Settings → Business Profile → Description.
The character limit - how to use it#
Good descriptions do three things in order:
- What you do - clear, no jargon
- Who you serve - optional but helps qualify leads
- What to do next - one call to action
Example (89 chars): "WhatsApp AI inbox for service businesses. Auto-replies, bookings, follow-ups. Try free."
The mistake most businesses make: starting with "We are a leading provider of…" - that burns characters on words that don't help the customer decide to message you.
Retail and ecommerce (5 examples)#
1. Handmade jewelry. Custom pieces made to order. DM your design idea - free quote in 2 hours. (80 chars)
2. Premium streetwear. Limited drops, worldwide shipping. Message us for size guides & restocks. (94 chars)
3. Organic skincare. Free of parabens & sulfates. Chat to find your routine - samples available. (94 chars)
4. Vintage furniture. Curated pieces, restored. DM for stock lists & delivery quotes. (84 chars)
5. Custom cakes & desserts. 5-star baker. Order 48hrs in advance. Photos + quotes via chat. (90 chars)
Local services (6 examples)#
6. AC repair & maintenance. Emergency calls answered in 30 min. Licensed. Serving [City]. (88 chars)
7. Professional cleaning. Homes & offices. Same-day available. DM for instant quote. (83 chars)
8. Licensed plumber. No call-out fee. 24/7 emergency line. Serving [City/Area]. (79 chars)
9. Interior design studio. Residential & commercial. Free consultation - DM to book. (83 chars)
10. Moving & packing. Full-service. Local & long distance. Free quote via chat. (77 chars)
11. Pest control. Certified. Same-day inspections. DM your location for pricing. (79 chars)
Coaches and consultants (5 examples)#
12. Business coach for founders. I help you 10x revenue in 90 days. DM "GROW" to start. (87 chars)
13. Certified financial planner. Retirement, investments, tax planning. Free consult. (83 chars)
14. Online fitness coach. Custom plans. Real results. DM your goal to get started. (81 chars)
15. Career coach. CV writing, interview prep, job search strategy. Book a session here. (86 chars)
16. Mindset & life coach. 1:1 coaching for high achievers. DM "READY" for a free call. (85 chars)
Real estate (3 examples)#
17. Real estate agent | [City]. Buying, selling, or renting - DM me. Fast responses. (83 chars)
18. Luxury property sales. [City & Area]. Exclusive listings. Inquire via chat. (77 chars)
19. Property management. Rentals & sales. Commercial & residential. DM for availability. (87 chars)
Healthcare and clinics (3 examples)#
20. Dental clinic. Checkups, whitening, implants. Book via chat - no hold music. (78 chars)
21. Physiotherapy & rehab. Sports injuries & chronic pain. DM to book your assessment. (83 chars)
22. Nutrition & dietitian. Online consultations. DM your health goal to get a plan. (82 chars)
Restaurants and food (2 examples)#
23. [Restaurant Name] | [City]. Reservations, takeaway, catering. Chat to book a table. (87 chars)
24. Homemade meal prep. Weekly plans for [City]. DM to order - cutoff is Sunday 8pm. (83 chars)
Education and tutoring (2 examples)#
25. Online tutoring. Maths, Science, English. Grades 1–12. Free trial session. DM to start. (90 chars)
26. IELTS & TOEFL prep. Proven results. Online & in-person. DM for group class dates. (83 chars)
SaaS and tech (2 examples)#
27. AI inbox for WhatsApp, Instagram & Messenger. Auto-replies. Free 7-day trial. (80 chars)
28. Marketing automation for SMBs. DM to see how we cut reply times. (64 chars)
Marketing and creative agencies (2 examples)#
29. Growth marketing agency. Paid ads, SEO, WhatsApp campaigns. DM for a free audit. (83 chars)
30. Video production. Reels, ads, corporate. DM your brief - quote in 24h. (74 chars)
5 tips for writing your own description#
- Lead with the outcome, not the input. "Lose 10kg in 60 days" beats "Personal training services for weight loss."
- Use one call to action, not three. "DM your design for a quote" is better than "DM us, visit our website, or call us."
- Skip the superlatives. "Best," "leading," "top-rated" use up characters without adding trust. Use a specific claim instead ("48-hour delivery," "licensed," "5-star rated").
- Test it on mobile. Open your profile on a phone. Longer descriptions get cut off with a "Read more" link - make sure the first line does the heavy lifting.
- Update it when things change. A description referencing a promotion or seasonal offer that ended six months ago hurts credibility. Set a quarterly reminder to review it.
Automate what comes after the DM#
A good description gets people to message you. What happens next determines whether they become customers.
If you're manually replying to every WhatsApp DM, you're losing leads to slower response times and inconsistent follow-ups. Instant Reply connects to your WhatsApp Business API number and handles the follow-up conversation automatically - qualifying leads, booking appointments, sending quotes, and escalating to a human when needed.
The AI reads each message and responds based on your business context, not a fixed script. No chatbot flows to build. Try it free for 7 days - most businesses have their first AI reply in under 5 minutes.
Related: WhatsApp Business automation playbook · Messenger auto reply setup · Instagram welcome message examples
